KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. This suggests that customers are still heavily engaging with the content produced by B2B marketers. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Decision Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Think case studies, comparisons, and expert guides.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. 79% of B2B marketers find email to be the most effective way to distribute content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Conduct apples-to-apples comparisons with the accounts and buying groups you know best.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Heinz Marketing

MARCH 10, 2021

I watched the video and thought, there are so many lessons B2B marketers can learn from this retail giant. How does that translate to B2B? How does this translate to B2B? How does this translate to B2B? Your customer has already decided to make a purchase, you know there is a need. What does it mean for B2B?

B2B Marketing 137

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 137

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. To compute your conversion rate, divide the total number of signups or purchases by the total number of successful email deliveries. Despite the emergence of new communication channels, email remains king.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Kaon

AUGUST 22, 2019

Kaon LDT empowers multiple buyers within the laboratory ecosystem to visualize complex instruments, equipment, and workflows, in a “virtual” layout, prior to purchasing equipment or committing to construction plans. Designing a Lab of the Future. View the power of the Kaon LDT (as demonstrated by a Kaon customer): [link].

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Launch Marketing

JUNE 21, 2023

Predictive analytics show purchase probability, revenue prediction and churn probability. Some of this data will not be available in GA4 and will help give you a basis for comparison from UA to GA4 data. Here is a comparison of key metrics in UA and what they are/will be in GA4. Predictive Insights. Cross-Platform Tracking.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Despite the emergence of new communication channels, email remains king.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

PureB2B

APRIL 22, 2022

B2B buyers today are nothing if not savvy. But given the often-complex nature of technology products and services, B2B tech companies do need to take a few extra steps to win over customers. At the heart of it, the B2B buyer’s journey is all about finding the right solutions to their (or their organization’s) pain points.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. And why shouldn’t they?

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. Below are three points that stood out in the paper.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Act-On

SEPTEMBER 24, 2023

A B2B marketer is struggling to do more with less. And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. With B2B sales cycles getting longer, this is a critical point. Here’s a quick breakdown of the stages to better understand the value of lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

APRIL 25, 2023

MarTech Today’s “ B2B Marketing Automation Platforms: A Marketer’s Guide ” examines the market for B2B marketing automation platforms and the considerations involved in implementing this software in your business. If you are valuating marketing automation software platforms, you need to read this report.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Budget Programs 101

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Martech

APRIL 18, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Visit Digital Marketing Depot to get your copy now. The post 5 key elements of successful ABM strategies appeared first on MarTech.

Account Based Marketing 103

Account Based Marketing ABM Marketing & Strategy Marketing Management 103

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. Email campaigns: Leads exhibiting strong purchase intent can trigger automated email sequences.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? Targeted email campaigns and personalized demos can be effective in nudging leads towards making a purchase decision.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This is particularly important for brands with customers who purchase via different routes and devices. Use a comparison tool on their phone to find the lowest price. Over to you.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Therefore, we revised our profile copy to highlight who we’re ideal for—mid-sized B2B SaaS companies. Let’s explore each of these options.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Modern B2B Sales Model. Traditional v.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Engagio

MARCH 19, 2024

Basic sales enablement tools might give you a sense for where to start, but end up leaving thorough sellers to either hunt down or, worse, guess, the reasons they’re being told an account might be ready to purchase. Are they responding to campaigns, a new webinar, or reading up on persona-specific use cases and competitive comparisons?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Zoominfo

JANUARY 15, 2021

During purchasing meetings, market intelligence helps sales reps show prospects new intel about the buyer’s business, or competition that they might not know already. In the B2B realm, sales cycles are much longer, and purchasing decisions involve multiple stakeholders. Post-purchasing Stage – Congratulations!

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

The ROI Guy

JANUARY 25, 2017

We have learned over the past 2 years that there are more stakeholders involved in the typical B2B buying decision, 5. And CXO buyers rely heavily on peers – both in collaboration and in comparison. 4 according to CEB, and that this has made consensus selling more important than ever before. Summit Keynote Presentation, John Neeson.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Zoominfo

JUNE 28, 2021

It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. The problem with the current B2B buying process. Let us first identify the problems with the current B2B buying process. Problem #2: Pushy marketing.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246