Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. This is especially important for Business to Business (B2B) organizations. What is the best type of content to post on LinkedIn? What is the best type of content to post on LinkedIn? Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions. Read more: How B2B Companies Can Use Instagram to Maximize Engagement.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Webbiquity

FEBRUARY 5, 2021

Six Effective Tips To Increase Your B2B Sales Conversions. When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. Case studies have proven that referred customers generate higher LTV and profit margins. Conclusion.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 65

Twitter Optimization Tips Display 65

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

B2B Marketing Traction

OCTOBER 16, 2015

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Then it was time for Twitter. What’s the catch?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Why not include it in your B2B marketing strategy?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. LinkedIn Pulse ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. First, target them with a LinkedIn ads campaign.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Facebook, in particular, was a go-to resource for business content among B2B audiences. Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. Blog CindyKing Twitter CindyKing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Schubert B2B

JUNE 7, 2019

To help your chances, we’re dispelling 5 common B2B social media myths. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Social media is a key component for a truly integrated marketing strategy for any B2B business.

Social Media 85

Social Media Media B2B Buyer Personas 85

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329