KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. As the owner of Genuine , I write exclusively for B2B fintech companies. The customer interview.

Case Studies 171

Case Studies Case Study Studies Peer-to-peer 171

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Content Marketing Institute

JUNE 14, 2023

Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Prospects want you to tell them a story in the middle of their buyer journey. Continue reading →

Case Study 104

Case Study Case Studies Studies Examples 104

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace.

Case Studies 79

Case Studies Case Study Studies Buy 79

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Marketing Insider Group

APRIL 15, 2024

But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?

Enterprise Management 223

Enterprise Management B2B B2B Thought Leadership SMB 223

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 157

B2B Case Study Case Studies Content 157

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Use influencers for B2B content marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 319

Marketing Management Content Marketing Planning Content 319

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Top Rank Marketing

JUNE 5, 2024

B2B SaaS content marketing can be notoriously complex. If you can’t find and reach this audience with your content, creating it feels like a waste of time. No matter how niche your SaaS solutions are, however, content marketing can and will work for your brand. Follow these key tips for great SaaS content.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Here’s your current B2B buyer. B2B Buying Isn’t Linear. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 331

Marketing Analytics Tools Content Marketing Work Management Marketing Management 331

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: The B2B Millennial Buyer Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

The Lead Agency

JUNE 13, 2024

Begging the question: Does our SEO and B2B content still matter if users aren’t querying on search? Content marketers should rejoice. But for SEO specialist marketers, the feeling is a sinking one. Does it threaten to stop people from clicking through to your content? In many cases, probably yes.

SEO 62

SEO Paid Search Agency B2B Classified Ads 62

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Read more: SEO for B2B marketers. Use Cases/Case Studies.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Top of Funnel 218

Top of Funnel ROI Content Marketing Case Study 218

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116