Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. There has been a ton of conversation around Facebook’s declining organic reach for businesses.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Navigate the Channel

OCTOBER 2, 2023

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Snapchat gives you your own cable network for free – you can take the time to tell the stories that will put your company in the best light.

B2B Marketing 65

B2B Marketing Video Marketing Planning B2B 65

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

B2B Marketing 81

B2B Marketing Advertising Agencies Research Paid Search Agency 81

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S.

Social Media 60

Social Media Social Marketing Media Planning 60

KoMarketing Associates

JULY 14, 2014

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. A more refined option is for marketers to choose the target geography and the device (PC or Mobile) when they submit the “core keyword”. Coaxial Cable)”.

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

Hubspot

AUGUST 30, 2011

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Content, Blogging & SEO.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Webbiquity

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Dig right in!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email. What is it?

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convert

MARCH 21, 2023

Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page. Even more important is segmenting mobile vs desktop visitors. And all cables and software should be provided.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Vidyard

MARCH 16, 2017

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). Optimizing Video Content. Engaging Viewers.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Trends Paid Search Agency 48

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

MAY 13, 2020

Contents 1. YouTube’s ubiquity in consumer life can lead many B2B marketers to wonder: Is YouTube the right home for my videos? You should have a video platform to keep everything organized, but use YouTube to promote your video content. Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Contents 1. YouTube’s ubiquity in consumer life can lead many B2B marketers to wonder: Is YouTube the right home for my videos? You should have a video platform to keep everything organized, but use YouTube to promote your video content. It’s the place you get to curate the videos, images, and descriptions visitors see.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Single Grain

NOVEMBER 28, 2023

Marketers ought to optimize their content basically as they would for regular SEO, but also for recommendations by up-to-date language models like Google Bard. There are a few things you can do to increase the chances of Google Bard listing your brand in its responses: Create quality and useful content for users.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126