Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise. So clearly, mobile search is not just a B2C phenomena.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

KoMarketing Associates

JULY 18, 2018

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. In terms of audience engagement, the average retention rate by the end of B2B marketers’ video content is now 46 percent.

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 97

B2B Marketing Budget Programs Spending B2B 97

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

DemandBase 91

DemandBase Marketing Attribution Account Based Marketing B2B 91

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 B2B media market is expected to see 4.7

B2B Marketing 94

B2B Marketing Budget Programs ROI Planning 94

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. We have been doing this for years.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads. Step 1: Look For B2B Leads. ” Said no one ever, right?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

Advertisements 105

Advertisements Advertising Mobile Advertising Paid Search Agency 105

Heinz Marketing

FEBRUARY 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How Does Multichannel Marketing Change Your Content Strategy? Content planning for multiple channels can be a challenge, but it doesn’t have to be. Thanks, Marlene Chism.

Enterprise Management 132

Enterprise Management Account Based Marketing ABM B2B 132

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. As you embark on your quest to master the art of B2B SEO, it’s essential to familiarize yourself with the key terminology that will be your guiding stars. A high bounce rate could indicate that your content isn’t meeting visitors’ expectations.

Search Marketing 122

Search Marketing SEO Mobile Advertising Long Tail Marketing 122

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Thinkers360

MAY 25, 2024

Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 8 Michael O’Farrell The Mobile Institute Contact Michael O’Farrell Score: 56.77

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

The Lead Agency

APRIL 15, 2023

B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. What are Title Tags and Meta Descriptions?

Tagging 71

Tagging SEO Advertising Agencies B2B 71

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 92

B2B Marketing Linkedin B2B Social Marketing 92

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

Ideal Customer Profiles 101

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 101

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Schubert B2B

MAY 26, 2023

B2B is tough. Any business operating in a B2B market needs to give themselves every advantage possible. Let’s discuss why digital marketing is important for B2B. It can make them more trustworthy, and this is vital in the B2B sector. So why digital marketing is important for B2B? What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. As the holiday shopping season inches closer, this week we revisit our Pulse Survey to uncover key insights around the marketing technology industry, budgets, top tier technology, why B2B vendors possibly lost business, and more. Pulse Survey 2020: Latest findings.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

MarketJoy

AUGUST 20, 2020

Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. Some of the common mistakes to avoid are: IMBALANCED FOCUS ON DESKTOP & MOBILE. You would be putting your website’s google ranking on risk with a website unoptimized for mobile. INEFFECTIVE CALL TO ACTION.

Lead Generation 105

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 105