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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data?

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

The innovation: With our native intent engine, we’re able to stack standard firmographics with advanced company attributes to only deliver signals on companies that actually match your best buyers. Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark Consulting

Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content. As the Internet has matured and Google has increasingly served up the answer to just about every question that has popped into our minds, B2B buyers have become more empowered.