Stop tracking e-commerce B2B KPI metrics like B2C
Sana Commerce
MAY 12, 2022
In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. Business to Business (B2B).
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