Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Alternatively, LinkedIn also supports many marketing automation and CRM platforms, such as Marketo, Eloqua and Salesforce Sales Cloud. Other blogs that may interest you.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Ledger Bennett

NOVEMBER 13, 2019

Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc. You’re BFFs.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Ledger Bennett

MAY 29, 2018

If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). Then we have our media agency running campaigns for us, driving prospects to landing pages in the hope they convert to known contacts and enter our email nurtures at the Discover stage.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Sales Engine

DECEMBER 6, 2016

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems. But when it comes to closing the loop, it falls apart.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Rather, Infusionsoft clients have valued labor savings they gain from having one integrated system for marketing, sales, e-commerce, and service.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Lead Generation. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

MLT Creative

MAY 19, 2010

Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. The service they received. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Vidyard

SEPTEMBER 24, 2014

They’re searching for products and services: 46% of searchers now use mobile exclusively to research. With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Post a Comment Search About the Author Howard J.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

JANUARY 23, 2018

Consider these statistics ( source ): Companies who exceed lead and revenue goals are four times as likely to use buyer personas for demand generation than those who missed lead and revenue goals. 56% of companies have generated higher quality leads using buyer personas. Five reasons your buyer personas aren’t good enough.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Demand generation" is a better term, though still not precise.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Sangram here!”

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Daily Blog Updates. Recommendations for most of these SEO elements can be found within this recent post on our blog.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Marketing Insider Group

JUNE 19, 2012

My friend Lauren Goldstein (@ LaurenOnDemand ) VP of Strategy at B2B Marketing agency Babcock & Jenkins shared this list from SiriusDecisions of 4 considerations for content gating : Objectives: what is the goal of the content? Value: is it a 20 page research brief or a 400-word blog post?

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Demand Generation Agencies 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Vidyard

SEPTEMBER 8, 2014

This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. Go beyond simply knowing Marketo or Eloqua. Know Your Systems You might assume an Administrator knows his or her system.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Metadata

FEBRUARY 16, 2021

B2B Category Creators Episode 5 Complete Transcript Jason Widup: All right. Welcome to Episode Five of B2B Category Creators. It’s a service model to everybody else. And the category service well, for the first three or so years. He founded Eloqua. Hey, everybody. I’m guest hosting today.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52