Stop Selling, Start Educating: How to Reach Today’s B2B Buyers
Vidyard
MAY 15, 2018
Today’s B2B buyers are more empowered than ever before. In comparison, we know from the B2C world, 90% of the buying decision is made before a potential customer even walks into a storefront. So how can salespeople adapt to B2B buyers’ changing needs? This post originally appeared on LinkedIn Pulse.
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