Remove b2c

Vidyard

article thumbnail

Stop Selling, Start Educating: How to Reach Today’s B2B Buyers

Vidyard

Today’s B2B buyers are more empowered than ever before. In comparison, we know from the B2C world, 90% of the buying decision is made before a potential customer even walks into a storefront. So how can salespeople adapt to B2B buyers’ changing needs? This post originally appeared on LinkedIn Pulse.

article thumbnail

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

Over 70 percent of this study’s participants were in marketing roles in B2B or mixed B2B/B2C organizations that reported revenue growth in the most recently completed fiscal year. All of the organizations that participated in this study are using video in their sales and marketing efforts. About Demand Metric.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

What types of programs resonate best with B2B audiences? Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. As a B2B marketer, SiriusDecisions is a publication that I focus on. Especially on social media. I see this with review channels a lot.

article thumbnail

Why Four Billion Video Views Means a lot, Even to B2B Marketers

Vidyard

So what are the practical implications for modern marketers, particularly those in the B2B space? As you go down this road of sharing video content across a myriad of distribution channels (your own landing pages, YouTube, Facebook, LinkedIn, Twitter, Vine, etc.), Here’s what I’m thinking: 1.

article thumbnail

25 Quotes to Inspire Your Video Marketing [SlideShare]

Vidyard

) “If your content isn’t driving conversation, you’re doing it wrong.” — @DanRoth , Editor in Chief, LinkedIn ( Tweet this! ) “What makes content engaging is relevancy.

article thumbnail

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

Over 70 percent of this study’s participants were in marketing roles in B2B or mixed B2B/B2C organizations that reported revenue growth in the most recently completed fiscal year. All of the organizations that participated in this study are using video in their sales and marketing efforts.

article thumbnail

25 Quotes to Inspire Your Video Marketing [SlideShare]

Vidyard

) “If your content isn’t driving conversation, you’re doing it wrong.” — @DanRoth , Editor in Chief, LinkedIn ( Tweet this! ) “What makes content engaging is relevancy.