KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 4. Download the template 5. Get the template 18.

Social Media 105

Social Media Template Work Management Marketing Management 105

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. Over Communicate.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. A: I believe that marketing technology is pervasive in b2b.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

MARCH 13, 2018

Participate in a targeted LinkedIn or Facebook group. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Create content marketing landing pages, organized by strategic keyword targets, curating thought leadership, lead generation assets, and industry expertise.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Vidyard

DECEMBER 12, 2017

Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands. Live webinars continue to be a reliable lead source for many B2B marketing teams. ” – Facebook.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. Thought leadership marketing is the art of positioning your company as a leader in its field. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Best B2B Marketing Conferences in 2021. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

KoMarketing Associates

OCTOBER 5, 2017

Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

JANUARY 8, 2019

Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Below are some of the ways that data can be used to tell better stories in B2B content marketing , which can make your content efforts more worth the time it takes to produce it.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Contently

OCTOBER 19, 2018

“Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. On the other hand, you may not know how to decide between Slack, Google Hangouts, Skype, Zoom, Workplace by Facebook, ooVoo, or WhatsApp when you determining how your team at work will communicate.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Must Read: Best Account Based Marketing Tactics: Dominate B2B Marketing in 2023 Leveraging Multi-Channel Engagement A.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

ATAK Interactive

APRIL 15, 2020

There are plenty of platforms and channels for you to host a virtual webinar, presentation, or panel. On social media, you can also host Facebook Live or Instagram Live events, which leads us to our next idea…. The post How B2B Companies Can Delight Their Customers During COVID-19 appeared first on ATAK Interactive.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

ATAK Interactive

APRIL 15, 2020

There are plenty of platforms and channels for you to host a virtual webinar, presentation, or panel. On social media, you can also host Facebook Live or Instagram Live events, which leads us to our next idea…. The post How B2B Companies Can Delight Their Customers During COVID-19 appeared first on ATAK Interactive.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

Exo B2B

FEBRUARY 27, 2020

The subject of influence marketing is so present in today’s marketing landscape that Lee Odden, an expert in B2B content marketing , devotes all his energy and the majority of his blog posts to it. This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Zoominfo

DECEMBER 19, 2018

Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. We strongly recommend you go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. The two-pager also serves as a great executive summary when they present to senior management! If you chair the meeting, it doesn’t mean that you need to present every time.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? The context is no longer the same for marketing expertise. Annual rankings. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. Thought leadership.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

EveryoneSocial

DECEMBER 19, 2022

Whether you cringe at the term “thought leader” or not, harnessing the power of thought leadership can be a goldmine for your company. It’s why many organizations have a thought leadership strategy in place or are thinking about how to leverage their internal expertise further. Let’s dive in!

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Psst…we’re talking about Jira.) Websites with the same buzzwords (supercharge, anyone?).

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

PureB2B

MARCH 21, 2019

Becoming a well-rounded B2B marketer means conquering your way through social media. Behind every business are real people, social media provides an avenue to not only market your brand, but humanize it and establish a valuable connection with B2B consumers. Creating Similar Content for all Platforms.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. 2. Sales Hacker. 7. HubSpot.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187