Metadata

MAY 5, 2021

So we’re teaming up with some of the best B2B marketers we know. Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. It essentially trains Facebook’s AI on what to look for in potential leads. Why so few?

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Pay for performance?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. This is why everyone’s always said, “B2B marketing is boring.”

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. With Metadata, our CPL dropped to about $50.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

PureB2B

MARCH 22, 2016

The rising costs of lead generation , increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world. Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized.

Cost per Lead 62

Cost per Lead Top of Funnel Lead Scoring Lead Ranking 62

PureB2B

MARCH 22, 2016

The rising costs of lead generation , increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world. Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized.

Cost per Lead 62

Cost per Lead Top of Funnel Lead Scoring Lead Ranking 62

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C customers are consumers, and B2B customers are companies. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. In fact, outsourced lead generation can produce 43% more outcomes compared to in-house lead creation.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Metadata

SEPTEMBER 29, 2022

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. Insert the collective sighs of marketers.]. If you could get every marketer in the world in one room, who’d you approach?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. It is important to take strategic action, not urgent action.” — Izzy Koumjian , Digital Marketing Strategist Reallocation is the key here.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Metadata

NOVEMBER 7, 2023

A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% Source: 2023 B2B Paid Social Benchmark Report Why did it crash? CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Heinz Marketing

MAY 26, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. Many B2B marketers have the same Wishlist item that they never get around to doing. Videos can cost a fair bit of time and money, how can you calculate your ROI to justify the resource allocation? PAID: CPL – Cost per lead.

Cost Per Thousand 111

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 111

Contently

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. The first place to start? Content Strategy.

Cost per Lead 218

Cost per Lead Cost Per Click Planning Content Marketing 218

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

NetLine

MARCH 14, 2023

It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Why We Built NetLine Academy As the #1 Buyer Engagement Platform, NetLine’s reach includes virtually every B2B buyer imaginable. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? Most B2B companies do. Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Marketing Insider Group

NOVEMBER 5, 2013

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65. But those additional filters may not necessarily bring in better quality leads.

Cost per Lead 100

Cost per Lead Cost Lead Scoring Lead Ranking 100

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. If it just feels like the wrong time to be marketing to a particular audience, consider a renewed investment in content.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. B2B Appointment Setting is akin to the bridge that connects a quality lead with a sales professional.

Lead Generation 62

Lead Generation Sales Qualified Leads Allocation Lead Scoring 62

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Question: is this a smart choice for marketers? For the average B2B marketer, I’m not so sure this is a wise move.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Whether it’s intent data or BANT-qualified cost per lead (CPL) programs, demand gen has become a race to the next short cut.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

Envy

AUGUST 19, 2021

The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% The cybersecurity market has never been dull, nor short of competition. The cybersecurity market has never been dull, nor short of competition. Cost per Lead.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Rev

SEPTEMBER 29, 2018

Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? Is B2B left out in the cold? The problem for B2B marketers, as of this writing, is that there really is no platform upon which a similar targeting structure can be built for B2B demand generation specialists.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. The typical client was a B2B tech company.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Rev

JUNE 1, 2019

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding? Meet Laura. Laura has tried everything.

ROI 122

ROI B2B Marketing Demand Generation B2B 122

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. With inbound marketing services, even the smallest teams can stay ahead of these challenges and grow their business.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98