article thumbnail

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. What Does This Mean for My B2B Marketing Strategy?

article thumbnail

A Guide to B2B Thought Leadership Content Success

KoMarketing Associates

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — B2B PR Sense Blog. ” — PR Daily.

Tools 100
article thumbnail

So You Want to Be a Thought Leader…

KoMarketing Associates

As more companies realize the benefits of building an online presence beyond their own website, one thing we increasingly hear is, “We want to be thought leaders.” Or more cringe-worthy, someone in the organization wants to be seen as a thought leader. 20 Online Marketing Tools That Boost Campaign Results.

article thumbnail

B2B Lead Generation Blog: In defense of thought leadership

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Uh, that’s not the point.

article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120
article thumbnail

Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Thought Leadership. background).