KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Subject-matter expertise for industry thought leadership. Think of it as another way to organically grow your brand. Drives more qualified leads. Establishes thought leadership.

Work Management 120

Work Management B2B Thought Leadership Thought Leadership Marketing Management 120

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

ClearVoice

SEPTEMBER 10, 2020

Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind? LinkedIn: Marketing Solutions Blog. There’s also a thoughtful piece regarding crisis communications in the age of COVID-19. What do I write for them?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

The Marketing Blender

NOVEMBER 11, 2019

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. Examples can be as complex as lead generation campaigns and email nurture campaigns, or as simple as scheduling social media posts in advance. Our Services. Who We Are.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Generate Leads for Exports. If your organization finds a significant percentage of PLA’s, its worth investigating this initiative more closely.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Adobe Experience Cloud Blog

JULY 12, 2017

I’ve been in plenty of organizations that did not have a community. And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. Create insights you can share throughout your organization.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Bannerflow

APRIL 1, 2022

B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .

Social Media 52

Social Media Advertisements Advertising Media 52

Vidyard

DECEMBER 20, 2018

As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Work Management 71

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Adobe Experience Cloud Blog

DECEMBER 20, 2016

You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. It’s happened to us more than once.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Heinz Marketing

SEPTEMBER 26, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tune in to hear more about: The evolution of sales enablement.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

Vidyard

DECEMBER 20, 2018

As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Advertising Agencies 50

Advertising Agencies Paid Search Agency Ad Agencies Work Management 50

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Check them out. Every demo, every discovery call was a why.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

markempa

JANUARY 24, 2017

I’m excited to bring his thoughts on empathy to you. But a 20 plus year career in sales and marketing, and leadership roles in various kinds of companies, large and small. They want to do it I think but struggle with how to get it done and how to change the culture inside their organizations. They had documented them.

Paid Search Agency 120

Paid Search Agency Ad Frequency Advertising Agencies B2B Thought Leadership 120

SWZD

MARCH 8, 2018

This is one in a series of compelling, insightful interviews produced by B2B Signals as part of their thought leadership series. Lynn grew up in Singapore, which during her formative years was in the process of transforming from a newly independent small island nation into one of the leading global commercial powerhouses.

Design 48

Design Paid Search Agency B2B Thought Leadership Demand Generation Agencies 48

Engagio

NOVEMBER 19, 2020

However, this is not how many B2B marketers were trained to think. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. content and offers).

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Many businesses have ways to measure the cost per subscriber, or cost per lead. Every email that you send, or that someone in your organization sends, is an answer to a question. Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead. OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead. OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. If you want to lead, what better time than in a crisis? . Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital.

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. If you want to lead, what better time than in a crisis? . Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital.

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. You must align your content marketing team and the leadership team of your company on business outcomes and customer needs. By: Mei Burgin & Marie Wiese.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

markempa

DECEMBER 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

LEADership

MAY 20, 2015

That is a very important lesson for us marketers, especially in the world of B2B lead generation. We are completely overwhelmed with factors such as the evolution of the B2B buyer, the fast-paced advancements in marketing automation, the plethora of social marketing channels, and all the glitz and glamour of digital marketing.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Your executive team needs to believe in the cause and they need to evangelize it throughout your organization. Focus on building your brand thought leadership through increased participation.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

LEADership

SEPTEMBER 17, 2013

The Definitive B2B Lead Generation Checklist: Part 1. Do you have the processes and best practices to make what was thought to be impossible possible? Make sure you have the essential ingredients for a successful lead generation recipe. The buying process, the signing of the documents and the delivery confirmation, etc.

B2B Thought Leadership 40

B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. If you want to lead, what better time than in a crisis? . Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 60

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI Process Generation 120

Heinz Marketing

MARCH 4, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As you think about the brand, you think about awareness, you think about leads, you think about supporting the sales team, you think about future opportunities. And I get less concerned with leads.

Top of Funnel 63

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 63

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It wasn’t one to one, apples to apples. We can’t do that.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Adobe Experience Cloud Blog

APRIL 29, 2009

.    Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   So, at the end of a quarter, tens or hundreds of leads short, how do you make your goal? .

Sales Qualified Leads 48

Sales Qualified Leads Work Management Marketing Automation Services Marketing Management 48

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 284

Marketing Budget B2B Marketing B2B Planning 284

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations. Here are proven tactics for your B2B manufacturing marketing.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52