BDB

FEBRUARY 8, 2023

With an effective thought leadership content strategy – you can do just that. Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5%

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Thought Leadership PR B2B Thought Leadership Content 26

Onalytica B2B

APRIL 3, 2018

They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion. A B2B finance brand’s social media team focusing on increasing brand awareness or changing brand perception could work with an industry expert to create some content together on the topic of FinTech.

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Marketing AI Opinions B2B Thought Leadership Work Management 278

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

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Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

Heinz Marketing

FEBRUARY 23, 2022

Critical listening is “a process for understanding what is said and evaluating, judging, and forming an opinion on what you heard. Providing real value isn’t just about being a “yes man” When having a conversation, there should be freedom to express opinions and agree or disagree with the information being shared.

Opinions 117

Opinions Differentiation Activities Consulting 117

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

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B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader?

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Curation B2B Thought Leadership Thought Leadership Emarketing 100

Chris Koch

SEPTEMBER 29, 2011

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? The best thought leadership pieces are bold and attack conventional wisdom.

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Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Chris Koch

SEPTEMBER 29, 2011

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? The best thought leadership pieces are bold and attack conventional wisdom.

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Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.

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Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ViewPoint

JANUARY 22, 2016

What B2B Companies Did Well in 2015? One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. What They Can Do Better in 2016? We will put it at their fingertips.

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Top of Funnel Work Management PointClear B2B Thought Leadership 149

Marketing Insider Group

APRIL 7, 2021

Their thought leader publishes an opinion piece in a big-name guest blog – you gather a list of pitches for that guest blog site. Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online.

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Differentiation Top of Funnel B2B Thought Leadership Work Management 324

ViewPoint

SEPTEMBER 13, 2016

The issue is, should we be waiting until the customer is ready for us to be engaged or should be offering greater leadership by engaging earlier. But when they do that, they minimize their ability to shift the customer’s thinking, to get them to consider different points of view, to create differentiated value. It is possible.

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B2B Thought Leadership Cold Calling Thought Leadership Business 120

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

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B2B Marketing B2B Planning Best Practices 62

KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. And that should change. Social media is part of the reason. Showcase Coverage.

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Organization B2B Thought Leadership Work Management Marketing Management 120

Heinz Marketing

DECEMBER 6, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ What Happens When Servant Leadership Meets Sales “ My guest is Jim Doyle , Author. He wrote the Servant Leadership book.

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B2B Thought Leadership Thought Leadership Work Management Opinions 59

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. Thought leadership.

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Top of Funnel B2B Marketing Work Management Marketing Management 63

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. Saksham Sharda: One-word description of your leadership style. Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? Saksham Sharda: Your favorite Netflix show?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Establish expertise and credibility. Tweet This!

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B2B Thought Leadership Thought Leadership Business Digg 100

Heinz Marketing

MAY 2, 2018

You don’t need to be a professional writer to have successful B2B blog, but you must be able to write clearly and provide valuable content. We drive awareness through thought-leadership and generating exposure to our internal opinions and ideas. Similarly, we drive lead generation (hopefully!) So what’s holding you back?

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Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

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Resource Management Work Management CMS Development Marketing Management 100

Televerde

SEPTEMBER 20, 2017

Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. I appreciate you sharing your thoughts in this edition of The Human Touch Spotlight. We’d love your opinion on where you see the balance between people and technology? I see a lot of B2B Marketers using Facebook. Ray: Hi, Michael.

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B2B Thought Leadership Differentiation CMO B2B Sales 58

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

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B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

nDash

AUGUST 25, 2020

I can only hope that more content like this is the future of B2B marketing. He draws on his experiences, combines that with what he knows about his audience, and writes out opinionated posts that stand out in a crowded world of podcasting advice. I’ve avoided the term “thought leadership” so far in this post. Voice/Style.

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Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

Adobe Experience Cloud Blog

NOVEMBER 5, 2014

Just take a look at some of the top content marketing thought leaders – they each have certain skills that differentiate them from each other, but they are all still considered “grade A” content marketers. Interested in seeing which content marketing thought leader you are the most like? Content Marketing b2b Consumer'

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Content Marketing B2B Thought Leadership Content Thought Leadership 48

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. 4/09 Developing Webinars for Key Opinion Leaders (KOL). And, all while demonstrating your organization’s thought leadership with the added bonus of third-party endorsements from your panelists. An Overview on Panel Webinars.

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Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 62

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. 4/09 Developing Webinars for Key Opinion Leaders (KOL). And, all while demonstrating your organization’s thought leadership with the added bonus of third-party endorsements from your panelists. An Overview on Panel Webinars.

Webinar Metrics 58

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 58

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? They were calling leadership out of me. Then he would speak life into that situation, even though I thought I failed the team, or I missed that one shot, or I missed that pass. Why do we hesitate?

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Positioning Ad Building B2B Thought Leadership B2B 48

Adobe Experience Cloud Blog

MARCH 1, 2016

LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. It clearly differentiates college and professional athletics , and hosts separate forums for each major sport. Are your customers really who you thought they were? You might be surprised.

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Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Hinge Marketing

AUGUST 7, 2013

Today, marketing is a bit more complicated because of its strategic role, especially in online B2B marketing for management consulting. However, when it comes to lead generation with online B2B marketing, costs are actually lower than expenditures for traditional marketing.

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Consulting Work Management Marketing Management Paid Search Agency 48

Sword and the Script | B2B

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

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Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 118

B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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Media Lead Ranking B2B Thought Leadership Verticals 100

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. Content Marketing'

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Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

Now, I’d like to answer a few great questions we received after the presentation: Q: What are the best practices for differentiating between a ‘professional’ social media presence and a ‘personal’ social media presence? So, your ‘personal’ tweets still show up when someone does a search for your ‘professional’ opinion.

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Social Media Media B2B Thought Leadership RSS 48

BDB

FEBRUARY 17, 2023

The Edelman 2022 Thought Leadership Report found that 61% of decision-makers say that an organisation’s thought leadership can be moderately or a lot more effective at demonstrating the potential value of its products/services compared to traditional product-oriented marketing.

B2B Thought Leadership 26

B2B Thought Leadership Top of Funnel Thought Leadership Buyer's Journey 26

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. I do B2B marketing. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. I do B2B marketing. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52