Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

This is very exciting news for B2B marketing professionals and any marketer with a complex sales cycle, especially since the offline conversion data will be incorporated into existing AdWords conversion data. Marketo Integration. Here are four examples of how this can work: Demographic scoring to qualify leads.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Location, interests, job title, and other demographics will be important to define and agree on before you start advertising. Know Your Audience. Who’s Buying?

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Segmentation starts with three few basic components: Demographic: Specific information related to that person (e.g. age, income, gender, and job title). company size and annual revenue).

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

JUNE 13, 2017

Using rich data is commonplace in the B2B world. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. New Data Economy.

Marketing Automation Services 126

Marketing Automation Services Account Based Marketing Lead Ranking Marketing Management 126

Adobe Experience Cloud Blog

JULY 13, 2018

To adopt this strategy: Identify your target customers’ demographics and tailor your content and website experiences accordingly. You can use a toolset such as StiristaLINK, which connects B2B and B2C identities for a 360-degree view of your prospects. However, not all intent data is created equal. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

JUNE 27, 2016

In fact, both species are critical to the ecosystem, just like most B2B organizations need an optimal mix of both broad-reaching and targeted strategies to achieve their different goals. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? We are then using this information to score campaign members.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

PPC 48

PPC Cost per Acquisition Paid Search Agency Allocation 48

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Targeting and Personalization b2b'

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 9, 2016

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Prospects can be scored based on their demographics, firmographics, content engagement, behavior, and interest.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 48

Adobe Experience Cloud Blog

JANUARY 26, 2017

Leverage lead scoring across demographics, firmographics, and behavioral data to prioritize your best customers who are in the market for additional products or an upgrade. At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. For revenue marketers who support sales, which is most B2B marketers, bookings revenue is the ultimate metric. Share your thoughts in the comments below. But how can you get started?

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

MAY 1, 2015

Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson? Know Your Customer.

B2B Sales 48

B2B Sales Top of Funnel Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 7, 2017

With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated. It’s for this reason that social intent data is just as important and valuable than your company’s firmographic and contact demographic data.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (aka in that “right time” window).

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

JULY 11, 2016

Despite these powerful numbers, B2B marketers are still primarily focusing their investment and activities into driving acquisition, which means that they are leaving money on the table. For a B2B organization, the benefits of customer base marketing extend to the sales team as well. Focus sales on their best bets.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. Demographics are simply not enough. Live From The Marketing Nation Summit Day 2 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. East 6 th St.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Using data to understand the demographics and behaviors that characterize our ideal prospects, we can send customized content only to the people who are most likely to act on it. In fact, 63% of the most effective B2C marketers and 53% of the most effective B2B marketers have a documented strategy. Be Fearless.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

OCTOBER 26, 2016

For example, a B2B organization might use big data to evaluate its most common customers–say, small and medium-sized business owners or sales managers. Digging into those customer profiles manually, or with an analytics solution, can uncover even more details: demographics that can be used to create customer profiles, behavioral clues (e.g.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2014

Think of your traditional lead score as the “activity” fit – the lead’s activities suggest a propensity to become a customer – and predictive score as their “demographic” fit – the lead’s fingerprint matches those of your existing customers. Lead Scoring b2b' Register today!

Lead Ranking 48

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Start by asking some of the following questions: What are your audience demographics? What is the percentage of B2B vs. consumer-driven companies? Regardless of the type of company you are, B2B or consumer, these may be the most important questions you ask. Thought Leadership Presentations. Case Studies.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

Traditionally, marketers have used marketing automation to segment their databases using demographic and firmographic criteria. Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Automation b2b Consumer'

Segmentation 48

Segmentation Marketing Automation Services B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2015

Clients will appreciate your well-timed pieces of thought leadership, product education, or workplace humor. With a good marketing automation system , you’ll be able to create dynamic welcome journeys that segment your customers by their behaviors, demographics, and interests.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Work Management Planning 48

Adobe Experience Cloud Blog

JANUARY 20, 2016

Or if you’re a B2B marketer, retarget them with a registration discount before your next tradeshow. Demographics: You can also leverage a solution, like Marketo, to retarget key buyers based on who they are. Occasions are a great way for marketers to reactivate their audience without seeming too intrusive.

Ad Frequency 48

Ad Frequency B2B Thought Leadership Budget Programs Marketo 48

Adobe Experience Cloud Blog

DECEMBER 18, 2015

If you’re a B2B event marketer like me, you reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year. Was it because they were different or were going after a new key vertical? Were they successful in meeting your objectives?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 20, 2014

A channel that delivers well thought out content, titles and descriptions is far more likely to do well than a poorly structured channel. Make sure you integrate your channel with any advertisements you run and regularly sit down to strategize and define the demographics you’re trying to engage. Content Marketing b2b B2C'

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Adobe Experience Cloud Blog

JANUARY 27, 2016

There are many ways to understand your portfolio of prospects beyond their common demographic and firmographic characteristics. Just as consumer services like Pandora, Waze and Amazon deliver increasingly personalized recommendations over time, B2B marketers can leverage the same virtuous cycle.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

It is relatively affordable and the high-quality demographic targeting allows your new video ad to reach, only—for example— males ages 18-24 who live in your area and like to play video games. Socially savvy marketers use these platforms to grow their own audiences and use video to engage them organically. Behavioral Targeting.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

AUGUST 18, 2014

Actual opportunities (leads who have been accepted by the sales team, and are being actively worked) take a while to develop, but until then, you’ll want to measure program investment, percent of new names, total successes, total targets, investment per target, and average demographic score. Where are we exhausting our lists?

Marketing Report 48

Marketing Report Top of Funnel Marketing Automation Services Budget Programs 48

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

Author: Phillip Chen I recently attended a company event at Marketo, where I had the privilege of talking to a senior-level salesperson. At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. Modern B2B Marketing'

Paid Search Agency 48

Paid Search Agency B2B Thought Leadership Marketo Opinions 48

Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. Once you know something about your targets’ preferences and interests, demographics, and location, for example, it’s much easier to ensure you are delivering the right content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. Gaining this much knowledge about your customers, however, is no easy task.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. Gaining this much knowledge about your customers, however, is no easy task.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48