Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. In this blog, I’ll review the value of audience journey mapping. Leading solutions deliver unique capabilities to marketers that assist with this visualization.

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Engagio

SEPTEMBER 20, 2021

Traditional Marketing and Sales technologies are lead-based. One unfortunate byproduct of lead-based tech is that critical data gets spread across disparate systems which makes it exceedingly difficult for your teams to connect the dots and understand how your target accounts engage with your efforts. The first step (ha!)

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Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). We needed to focus our sales resources on the sales-ready leads, whilst not neglecting the longer-term opportunities.

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Adobe Experience Cloud Blog

OCTOBER 12, 2017

Cart abandonment emails are one of the leading cart recovery methods you can employ. of clicks lead to a recovered purchase back on site. Your headline should grab attention and lead the recipient directly into the meat of your content, and ultimately, your call to action. Tips for B2B. According to Ometria, around 44.1%

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) It could even be a mix of these.

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Inbox Insight

FEBRUARY 3, 2021

With fierce competition in the world of B2B content marketing, Insights for Professionals (IFP) have set out to discover content trail blazers who have been leading the way on their global publishing platform. As experts in curating B2B thought leadership from leading brands, the bar was set high this year.

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Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Thought Leader Conference Sessions. Are you a B2B marketer looking to generate some demand? Author: Rick Siegfried Aren’t trade shows so much fun?

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Adobe Experience Cloud Blog

JULY 26, 2012

Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Speaks on behalf of Marketo at events or with press.

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Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line.

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Adobe Experience Cloud Blog

AUGUST 31, 2016

At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. The two leading spam houses are SpamHaus and SpamCop, and if either of these flags you, it could put your sender reputation in jeopardy. Then, pinpoint the right set of metrics to track and agree on the definitions of them.

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Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance.

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Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you want to increase brand awareness and provide real value to your audience, content marketing can help you with that and more! Every great B2B company started out as an entrepreneur’s dream. We’ve divided the 30 books into five categories: Content. Digital marketing.

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Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Modern B2B Marketing Blog.

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ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

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Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, we need to nurture and qualify our leads by encouraging them to engage with our content until they’re sales-ready.

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EveryoneSocial

JULY 24, 2018

Social Business Definition. While the importance of social media has been taken more seriously by companies in the last few years, many (particularly in the B2B space) are not focusing much attention as they should to social. More than ever, B2B needs to focus on becoming a complete social business. are innovating and changing.

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ANNUITAS

JULY 24, 2014

I thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year. We were just talking about how the content marketer needs to be prepared to become the value. Director of Content Marketing at ON24. One more quick thing. I wholeheartedly agree.

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Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” The current state of disconnect.

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Adobe Experience Cloud Blog

MARCH 28, 2016

In fact, according to SiriusDecisions, B2B organizations with tightly aligned marketing and sales organizations achieved 24% faster revenue growth and 27% faster profit growth. To get started on sales and marketing alignment , follow these five fundamentals: Get on the same page for definitions (such as leads, MQLs, SQLs).

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Adobe Experience Cloud Blog

JANUARY 18, 2013

One of the keys to creating this synergy is the effective use of a Sales Development Team (you may call this inside sales, lead qualification, or even business development). Here are some common questions about the Sales Development process that your organization will want to answer: When should Marketing pass a lead to the SDRs?

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Adobe Experience Cloud Blog

MAY 1, 2015

Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson? Know Your Customer.

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do.

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Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness? from those we do not.

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Adobe Experience Cloud Blog

DECEMBER 10, 2008

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively.

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Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. If they are, then the lead becomes a sales qualified lead (SQL).

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Onalytica B2B

JANUARY 18, 2017

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.”

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Adobe Experience Cloud Blog

JULY 14, 2015

In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Beacon Technology in B2B Marketing. B2B marketers hosting their own events can utilize beacon technology to know which booths an attendee visits. Beacons to the rescue! Here, here!

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Adobe Experience Cloud Blog

MAY 2, 2016

A great mobile experience might still be about leading your industry, but in the very near future it will be one of the first barriers to entry. Clear definition statements: A definition statement is a concise explanation of a key term. I’d love to hear your thoughts in the comments below. See what I did there?)

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.

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Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. In our recent survey with a set of B2B marketers in the UK , we set out to understand how marketers define demand generation, and the metrics they use to judge success.

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Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee.

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Adobe Experience Cloud Blog

MAY 18, 2015

According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, A report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation tools. Enhance Lead Nurturing.

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The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

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Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. 50 newsletter signups (potential leads).

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Adobe Experience Cloud Blog

JULY 13, 2015

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Write a page about the keyword!

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Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore. SW : Hi Jon.

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Adobe Experience Cloud Blog

OCTOBER 31, 2012

by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. Marketing then continues the conversation with them via email marketing or lead nurturing– waiting for them to respond. Ultimately, this can lead to a recipient going cold.

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