Customer Experience Matrix

JANUARY 23, 2017

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

Account Based Marketing 120

Account Based Marketing Planning B2B Thought Leadership ABM 120

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Engagio

APRIL 23, 2020

In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. I asked them “How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?”. Many of your best target customers aren’t buying right now.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

LEADership

FEBRUARY 10, 2015

7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. No one really thought they were good days back then.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Rev

MAY 3, 2023

Developing a high-quality, high-efficiency pipeline starts with improving the fitness of your prospects—and your aim in targeting them. After all, your aim—the percent of accounts in your pipeline that match your ICP—matters, and it should be a key metric you track. Exegraphics provide those demand signals. More quality targets.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

Adobe Experience Cloud Blog

JULY 13, 2018

Who would have thought when this idea was hatched that the nominations would flood in the way they have? Kendall Brown, Manager, Global Demand Generation, Verizon. Melissa Hobley, CMO, OkCupid. Michael Barber, SVP and Chief Creative Officer, Godfrey B2B. Jon-Erik Valetti, Director of Marketing, Carfax.

B2B Thought Leadership 116

B2B Thought Leadership Class CMO Thought Leadership 116

Engagio

JANUARY 20, 2024

As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape. Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

6sense

DECEMBER 8, 2021

Fortunately, while we’ve had to change a lot about our tactics, our targeting was already based on behavioral insights: what buyers are actually doing right now and who’s in-market. Over our chief marketing officer (CMO) breakfast series in March, we asked 200 CMOs: Where are you focusing your marketing dollars now? So press on.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

ANNUITAS

FEBRUARY 18, 2014

Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. 4. Lack of Leadership.

Process 100

Process B2B Thought Leadership Thought Leadership Demand Generation 100

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

LEADership

MAY 27, 2014

I suppose you can compare it to how a great CMO feels with fantastic ideas, raring to go, but having to wait for the right time and right place. Part of this challenge is the common perception that Marketing is a cost-centre rather than a revenue source, particularly for a B2B company. Share your thoughts on my blog. .

CMO 40

CMO Marketo B2B Marketing B2B Thought Leadership 40

LEADership

JUNE 26, 2014

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2. Be armed with your Swiss Army Knife for B2B Thought Leaders.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction. B2B Content Masterminds. Anna Hill is the CMO at the Walt Disney Company UK. Good stuff, right? And there’s more to come.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “ The King of Comedy.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Justin Gray , CEO, LeadMD.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This inflationary cycle means B2B buyers are getting less for their money. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. B2B buyer behavior continues to evolve. B2B buyer behavior continues to evolve. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. That undermines the event value and impacts the sponsor’s brand.”.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Heinz Marketing

MARCH 31, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In the meantime, here are some B2B Reads we love: What coaching an eight-year-old girls’ basketball team taught me about marketing. Thanks for your thoughts, Jeff Shore.

Demand 52

Demand RFP B2B Thought Leadership B2B 52

6sense

NOVEMBER 9, 2021

Jake Milstein , a former TV news editor and producer turned CMO, ran an impromptu poll at the beginning of each CMO Coffee Talk session last Friday, with the simple question: “What do you like least about PR?” Two reasons to do PR: thought leadership and a tool in the demand generation toolbox.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Markempa

JUNE 5, 2019

That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. I’m a career CMO. So, I have recently in the last year joined Workfront and I am the CMO at Workfront. But it doesn’t have to be this way. Heidi: Absolutely.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. trade shows, industry forums, user group events, thought leadership events), many of which are being cancelled, with good reason, left and right.

Budget Programs 56

Budget Programs Marketing Budget B2B Thought Leadership Allocation 56

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  And why is it important to marketers?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Gather all sufficient information to determine how well the lead fits into the target persona. Lead nurture campaigns using thought leadership content is a key element here.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. So we kind of handle all aspects of marketing from Demand Gen, ABM, through to PR, content, thought leadership.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first? Pro tip: most sessions will be available on-demand after the event for those with busy schedules.) A Women-Targeted Strategy. The options are endless!

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Thought Leadership Peer-to-peer 48

Televerde

SEPTEMBER 20, 2017

Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. – Ray Kemper, CMO, Televerde. I appreciate you sharing your thoughts in this edition of The Human Touch Spotlight.

B2B Thought Leadership 58

B2B Thought Leadership Differentiation CMO B2B Sales 58

ViewPoint

JUNE 10, 2016

Each were covered in detail, and referenced thought leadership from industry leaders. An astounding 61% of B2B marketers admit to sending 'leads' directly to Sales without qualification, according to a Marketing Sherpa Marketing Benchmark Report. Are these truly leads? Not really.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117