Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. Firms need to differentiate through brand experience. The B2B versus B2C dichotomy is becoming irrelevant.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. is made in return.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

LEADership

NOVEMBER 15, 2013

Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know? Twitter (85%). Case studies/examples.

B2B Marketing 40

B2B Marketing Planning B2B Thought Leadership B2B 40

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. Content Marketing'

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? They were calling leadership out of me. Then he would speak life into that situation, even though I thought I failed the team, or I missed that one shot, or I missed that pass. Why do we hesitate?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? In the B2B world, sales cycles are long and decisions are collaborative.

Research 246

Research Content Marketing Work Management B2B Thought Leadership 246

SalesIntel

MAY 7, 2024

What is B2B Content Marketing? B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts. Why is Content Marketing Important to B2B?

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

Social Media 135

Social Media Paid Social Agency B2B Thought Leadership Media 135

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. I was even one of those guys who thought Steve Burns died. I think we all remember that moment.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Sprout Social

JANUARY 30, 2020

Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The SaaS customer journey is complex.

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

B2B Digital Marketer

MAY 6, 2021

True differentiation has to lie within the company, and everybody in the company has to believe in that. Stand-out marketing is all about being differentiated and distinguished by your customers. 07:43 – What does a B2B digital marketer need to be asking themselves today? Jim Rembach (00:00): Okay, B2B DM gang.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Pam Didner

APRIL 2, 2021

Case studies. Lead magnets can be case studies, eBooks, templates or checklists. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. These types of content help to establish thought-leadership for your brand.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

SalesIntel

MAY 3, 2022

But that’s not what social proof is about, whether in B2C or B2B marketing. Read along as we discuss what social proof is in B2B vs. B2C marketing and how you can leverage it to your advantage. Studies show that more than 92.4% Even if B2B social proof is proven to work, its mechanisms differ from B2C social proof.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

SEPTEMBER 22, 2015

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. B2B Buyers Desire Content throughout the Buying Process. is a content marketing hurdle.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). More about Ryan: ? Today is no different. He is the new CMO at G2 Crowd.

Sales Management 55

Sales Management Top of Funnel Enterprise Management Work Management 55

Valasys

NOVEMBER 5, 2018

Your number should reinforce your brand’s image and differentiate you from your competition. Testimonials and case studies. There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. Free Downloads. Gated Content.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo !

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

SugarCRM

DECEMBER 11, 2015

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social.

Social Media 50

Social Media Webinar Metrics Social Marketing B2B Marketing 50

Single Grain

NOVEMBER 16, 2023

This can include thought leadership articles, case studies, and success stories that demonstrate the company’s understanding of market trends and its ability to deliver results. For example, educational content for awareness, case studies for consideration and tutorials for onboarding.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hinge Marketing

JULY 21, 2022

From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Their expertise is vital to differentiate your content and provide value. A growing number of events require speakers to center their presentations on case studies.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? These are just a few of the most typical mistakes made by B2B content creators!

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Single Grain

JULY 3, 2023

Social Media Presence : Using platforms like LinkedIn and Twitter, she shares her blog posts, comments on industry trends and engages with her followers. Becoming a thought leader means positioning yourself as an authoritative source of knowledge and insights. She might also host webinars or appear on relevant podcasts.

Personalization 52

Personalization Brand Identity Branding Ideal Customer Profiles 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. SaaS subscriptions aren’t necessarily an impulse buy, but they certainly don’t rely on the long back-and-forth exchanges that most B2B operations do. Brand differentiation. Long-term yield.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Walker Sands

OCTOBER 11, 2018

Think B2B videos have no place on social media? If your B2B brand is looking to produce more videos that perform well on social media, you’ve got options. An explainer video can help your B2B brand target top-of-the-funnel customers by addressing their most pressing pain points. Thought Leadership Video.

Social Media 40

Social Media Video Marketing B2B Thought Leadership Top of Funnel 40

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” Our favorites: Case studies. If you haven’t created case study content, webinars are a great way to get started.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Twitter Twitter is one of the first social networks businesses start with. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Parse.ly

MAY 12, 2021

Being successful at content marketing’s getting tougher by the day, and content differentiation is a real challenge that companies are facing. . There is a multitude of sources to mine for data that is specific to your products or services (and some that you may not have thought could yield useful data!)

Top of Funnel 52

Top of Funnel Webinar Metrics Case Study Case Studies 52

Parse.ly

MAY 12, 2021

Being successful at content marketing’s getting tougher by the day, and content differentiation is a real challenge that companies are facing. . There is a multitude of sources to mine for data that is specific to your products or services (and some that you may not have thought could yield useful data!)

Top of Funnel 52

Top of Funnel Webinar Metrics Case Study Case Studies 52