Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? We’re also trying to generate interest and snag leads when they’re ready to convert. Yes, please.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? And so that leads us to the big question: How do we treat the 95%? That’s the sound of a successful sale.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? For many B2B firms, it’s often a blend of various types of content. Thought Leadership. Thought leadership content provides fresh, new perspectives or industry insights that are valuable to professionals working in your industry.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Within the executive summary, the full research study can be offered for sale as a premium content product.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Effective content not only provides answers but also empowers customers, leading to increased satisfaction and a stronger brand connection. 95% of B2B buying decisions are directly influenced by content.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

BOP Design

JUNE 26, 2019

What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. In this post, we’ll take it back to essentials and simplify what you need to know about B2B content marketing. Attracting new leads to your B2B website. Thoughtful articles.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Content Marketing Planning 100

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Subject-matter expertise for industry thought leadership.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This difference leads to a higher ROI, stronger customer relationships, and a more efficient use of resources.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. We love Google Tools for various reasons, including how easy it is to edit and share documents, calendar invitations, meeting notes, tracking sheets, and more with content creators and clients. DAM, PIM & MRM: BrandMaster, Lingo, and inriver.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 126

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program: Make a Business Case. Consider a Tiered Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Circle Studio

DECEMBER 19, 2018

Your marketing strategy and the corresponding tactics should be documented in the form of a marketing plan. In 2019, set out to develop a documented, strategic marketing plan that is aligned with your firm’s top business priorities and objectives. Once the plan has been crafted, be sure to share it with firm leadership.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Wrike: Use Cases. CASE Equipment: CX160D Excavator.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Risk management. “As IT consulting .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Vidyard

MAY 5, 2017

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. Thought leadership interviews.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

SalesIntel

APRIL 7, 2022

The need for inter-department support and alignment has led to the creation of a term gaining popularity in the B2B industry, “Smarketing.” The common struggle boils down to sales feeling as though marketing isn’t generating the quality leads that they need, and in turn, marketing blames sales for not engaging with those leads hard enough.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

The need for inter-department support and alignment has led to the creation of a term gaining popularity in the B2B industry, “Smarketing.” The common struggle boils down to sales feeling as though marketing isn’t generating the quality leads that they need, and in turn, marketing blames sales for not engaging with those leads hard enough.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

The need for inter-department support and alignment has led to the creation of a term gaining popularity in the B2B industry, “Smarketing.” The common struggle boils down to sales feeling as though marketing isn’t generating the quality leads that they need, and in turn, marketing blames sales for not engaging with those leads hard enough.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. Using case studies is often frowned upon as they are frequently very promotional.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Engagio

MARCH 25, 2019

So, whether you’re just getting started with Account Based Marketing or you’re gaining some momentum and want to skyrocket your growth, study these ABM marketing tactics to take 2019 by storm. Social selling is particularly exciting because B2B marketers can break through some barriers that typically define traditional selling efforts.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Source CMI ). 1: Market Segment.

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. View the case study here for more. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

NetLine

APRIL 19, 2019

It made us so happy, we got this awesome picture to remember the moment: We thought everyone else should experience how great it is to know Jason, so we asked for his input and expertise on the Marketer Showcase. As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Type of content that resonates with them (educational, thought-leadership, practical information) . Tone of voice they relate to (e.g.

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

thePoint

SEPTEMBER 10, 2019

When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. You can find plenty of web sources by searching for “B2B buyer journey.” Added Insights: What types of responses are you trying to “generate” in a demand/lead-generation campaign?

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

The answer is to do your due diligence and research all of the available vendor-organized events in your wheelhouse that could supply you with ideal leads. What is the percentage of B2B vs. consumer-driven companies? Regardless of the type of company you are, B2B or consumer, these may be the most important questions you ask.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

LEADership

NOVEMBER 15, 2013

Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know? Case studies/examples.

B2B Marketing 40

B2B Marketing Planning B2B Thought Leadership B2B 40