KoMarketing Associates

MARCH 10, 2021

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges. This is followed by tracking/measurement (46%), data quality (42%) and talent/team (36%). B2B Marketers and Sales Alignment.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? They should invest in creative tools and networking strategies for their customer service teams.

Organization 305

Organization B2B B2B Sales Training 305

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Top of Funnel 111

Top of Funnel Work Management Verticals Marketing Management 111

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. It also includes your long-term goals.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

Marketing AI 115

Marketing AI Tools Enterprise Management B2B 115

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Together, they allow greater insights, reach, and customization around high-value target accounts that would not otherwise be possible.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Do all those website visitors and content downloads translate into sales conversations? Imagine your sales funnel as a pyramid. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring ROMI 118

Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. Suppose marketing needs help communicating the value of a high-value yet difficult-to-message product.

B2B Sales 108

B2B Sales B2B Marketing B2B Case Studies 108

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. What is Seasonal Marketing? Because it works.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 118

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. This is the truth in B2B today. Sales owns the P&L.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. That Jon Miller. Growth is harder than ever to deliver.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. Have you thought about your B2B marketing plan for next year? These four components ensure your marketing plan is successfully developed to increase leads, opportunities and revenue. Be sure to evaluate all your marketing tactics.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Madison Logic

APRIL 9, 2024

Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. where he was instrumental in driving global strategy and accelerating growth prior to its sale to Digimarc Corporation.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Walker Sands

MARCH 13, 2024

Fast forward to today, and our teams have come together as a unified demand gen team dedicated to driving important business outcomes for our clients. I asked Derek to share more about his new role, his vision for the Demand Generation department, and his insights on digital marketing trends. It’s a motivating force!

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 118

Intent Data Intent Marketing Analytics Tools Intent Signal 118

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. So what better time to summarize the building blocks of the MKT1 Method than an end of year post?

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

PathFactory

MARCH 12, 2024

Navigating B2B Buyer Enablement With Michelle Killebrew As a marketing leader (and a revenue marketer at heart) it’s my job to take all of the marketing levers we have to help a company grow. Businesses—and particularly marketers—have to provide an enriching online experience that differentiates from competitors.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads B2B 52

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110