Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

PureB2B

APRIL 26, 2016

Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. If done right, achieving a high return on investment from your B2B lead generation and content marketing strategies, is very possible.

Top of Funnel 54

Top of Funnel B2B Marketing Practices Generation 54

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

LeadSquared

AUGUST 22, 2013

The webinar on ‘B2B Email Marketing Best Practices for Lead Generation’ threw light on email marketing for lead generation and its best practices. The post Webinar Recording: B2B Email Marketing Best Practices for Lead Generation appeared first on LeadSquared.

Lead Generation 52

Lead Generation Webinar Metrics Practices Email Marketing 52

LeadSquared

AUGUST 22, 2013

The webinar on ‘B2B Email Marketing Best Practices for Lead Generation ’ threw light on email marketing for lead generation and its best practices. The post Webinar Recording: B2B Email Marketing Best Practices for Lead Generation appeared first on LeadSquared.

Lead Generation 52

Lead Generation Webinar Metrics Practices Email Marketing 52

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Lead scoring allows you to master the follow-up.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably?

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. A Marketing Workshop That Generates Results No time to enroll in a marketing workshop? Identify the target mix of the best 50-100 keywords. That means setting aggressive goals. No problem.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Zoominfo

AUGUST 2, 2021

But what do you do with the clicks you generate? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. Respond to Leads with Lightning Speed.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Act-On

SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Sales and Marketing Best Practices: Why Work Together? The “marketing vs. sales” challenge is a tale as old as B2B time.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Gone are the days when gating all content to meet quarterly MQL KPIs was effective.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion.

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Martech

JANUARY 11, 2024

B2B email campaigns Email campaigns aren’t just for consumer brands. In the year ahead, expect to see more B2B organizations adopting and implementing email efforts to engage their customers. We’re seeing more B2B-related email marketing,” said Marin. “A Now they’re collecting email leads and actively doing email outreach.”

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

SalesGrape

NOVEMBER 18, 2023

Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities. Here are some tips and best practices: 1.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Only B2B

NOVEMBER 20, 2023

Introduction In the realm of B2B marketing, precision is paramount. Understanding Account-Based Marketing for Lead Generation ABM is a strategic approach that involves aligning marketing efforts with sales goals, targeting select accounts rather than broad demographics.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. The more you implement SEO and keyword best practices into your blogs, the more your team will see rankings improve. Looking to elevate your B2B digital marketing efforts? Blogging Benefit #4: Generates More Leads.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Walker Sands

JUNE 20, 2023

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. During her 15-year tenure with Launch Marketing, Shawna has served as a Virtual VP of Marketing for B2B technology companies in Austin and beyond. These tools have a vast number of capabilities that are making huge differences.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Heinz Marketing

FEBRUARY 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 12 Cold Email Templates for Sales Teams to Nail Outreach in 2023 (Updated) By Steli Efti If you get cold emails right they are incredibly effective at increasing leads—and conversion rates.

Buy 98

Buy B2B Sales B2B Lead Generation 98

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Launch Marketing

JANUARY 11, 2024

Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. With these in place, you and your team can achieve a successful launch and kickstart lead generation. Marketing Fundamental #1: Establish a Brand Identity Your brand signifies who you are.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103