InsightSquared
APRIL 23, 2019
The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. A few years ago it was “Inbound Marketing.”
Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Where is performance marketing in B-to-B headed?
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Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.
Biznology
DECEMBER 21, 2011
Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process.
Biznology
MAY 30, 2012
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.
Online Marketing Institute
NOVEMBER 28, 2012
); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community.
BOP Design
SEPTEMBER 7, 2021
If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. B2B, or B-to-B, or BtoB Marketing: General Stats. For example, 21% of millennials look to analyst rankings and reports as part of their decision-making process. Dialogtech).
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