Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It seems only natural that online social interactions should be part of this profile. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe’s LinkedIn: [link].

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

AUGUST 31, 2020

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 04:21 – Nurturing a long-term relationship with your potential clients. David’s LinkedIn: [link].

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

MLT Creative

OCTOBER 14, 2011

Include more of your channel partners, customers and industry influencers in your process. The LinkedIn Company Profile: Is your B2B in the top 1%? Interviews with staff in the trenches can reveal stories that provides anecdotes about your organization's processes, solutions and culture. Mark Schaefer. Viveka von Rosen.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads. Facebook user names for user profiles and Facebook pages. Study: Many e-mail campaigns alienate customers. Few b-to-b firms are signing up for Super Bowl XLIII advertising.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals.

Process 50

Process Word of Mouth Forecasting Lock-In 50

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. 07:20 – Identifying your customers. Paul’s LinkedIn: [link]. And I kind of looked at everything that I knew at that point, which was B2B sales and how to help customers acquire the things that they need from a business perspective.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

OCTOBER 19, 2020

Raza’s LinkedIn: [link]. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? ” “Three things a great book needs: story, imagery, and emotion.”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

AUGUST 17, 2020

The human connection is gone and marketers are no longer able to build a relationship with their customers. Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and shared video messaging success stories in a variety of formats for a decade.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

B2B Digital Marketer

APRIL 29, 2021

Marketers and business owners are doing more digital marketing activities and using digital media in order to attract the right clients and customers. ” “Step back and think on who is your customer. ” “The customer voice is much more powerful than you putting it into your own words.”

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

A Better Jones

AUGUST 2, 2019

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer. Kasey: You don't remember everything I've ever said on LinkedIn? Let us know. Most people don't care enough about you to put you down. Kasey: Yeah.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. But that’s content for another blog post. Free Download: 2010 Online Marketing Blueprint.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Conditions Apply.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Because what you had was you had this magical wishing well and you threw coins into the magical wishing well and leads and prospects and customers emerged magically somehow.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28