Cintell
MARCH 10, 2016
Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Using Personas increases email open rate 2-5 times (Forrester). SiriusDecisions). DemandGen).
Webbiquity
DECEMBER 11, 2013
What are the best practices and frameworks for creating such a strategy? Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.
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The ROI Guy
SEPTEMBER 3, 2010
Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics. No one would argue the important of sales enablement in the face of Frugalnomics, but most would be surprised that the current practices and significant investments are not delivering to expectations.
The ROI Guy
JULY 23, 2015
Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.
The ROI Guy
SEPTEMBER 17, 2010
According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” How fundamental is the shift from product / solution selling to value selling / marketing?
Convince & Convert
MARCH 8, 2012
I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant.
The ROI Guy
DECEMBER 6, 2010
From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Frugalnomics in Full Effect: Forrester and Gartner.
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