Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Oktopost

MAY 12, 2021

Defining the desired outcomes for your brand community upfront will help you to manage this iterative trial-by-error process. . A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. Engaging your community is an ongoing process.

Communities 121

Communities Ad Building Brand Identity Branding 121

Content4Demand

MAY 21, 2020

Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. Whom do they trust?

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SmartBug Media

DECEMBER 27, 2021

But sometimes, what you want to know is what happens when you tinker with processes. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. Coming Soon ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Litmus

FEBRUARY 21, 2022

Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. Michael: I might not refer to this as a big shift, but it would be to simplify and automate as much as possible. Another would be to always be testing and seeking micro optimizations.

Planning 94

Planning Webinar Metrics Trends Paid Search Agency 94

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SugarCRM

DECEMBER 11, 2013

Microsites. Learn Marketing Automation. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. You’ve mastered the basics of your new marketing automation software. Marketing Automation Software. Email Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. Tracking Revenue Goals with Marketing Automation. In fact, most companies that use marketing automation use it as a basic email distribution system. We like to think of it as “introducing an opportunity to Sales.”

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

The Point

FEBRUARY 11, 2014

Marketing automation and CRM have now become mature, so Captora can now attack the ineffectiveness across the top of funnel. At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. From lead scoring to customer scoring.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

Ambal's Amusings

MAY 12, 2010

In 2010, organizations will increasingly deploy marketing automation tools. Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. Remember to import your new contacts in your email marketing software’s email list (if the process isn’t automated) and don’t forget to send them a welcome email to say thanks and confirm their subscription. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convert

JULY 28, 2021

What it means to the future of SEO is that it needs to be better integrated with web design and web development processes. For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs.

SEO 145

SEO SERP Trends Keywords 145

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. B2B sales processes are becoming “consumerized.“

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? So while marketing automation uses cookies to track individual viewers, ABM uses IP addresses to track accounts.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?).

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

PureB2B

APRIL 2, 2017

name and email address) during the opt-in process to remove unnecessary barriers to entry. You can also build a microsite with landing pages that capture lead data. To optimize form conversions, make sure that your form is short, sweet, and straight to the point. Only ask for critical information (i.e. Create Valuable Content.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. M- Marketing Automation. By optimizing website and landing page traffic; conversion lifts will increase. G- Google.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SnapApp

FEBRUARY 23, 2016

'” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Listen to your audience and use triggers in your automation platform to be able to send them content when they want it, and when they are ready for it. “Overcoming fear is essential to moving forward.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

BenchmarkONE

NOVEMBER 21, 2019

To wit: a growing industry of marketing-driven digital assets designed to automate your marketing processes and make your job easier. 22% of agencies use marketing automation software. 22% of agencies use marketing automation software. And here’s what agencies are using. 52% of agencies use social media platforms.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

Gaffney starts off by explaining how it’s not just about sales and marketing alignment anymore; being a Revenue Marketer also involves process, vision and collaboration. Due to recent fundamental shifts in the buying process, due to everything from social media to global economic woes, the buyer is now in control.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Bluetext

JANUARY 13, 2019

Dramatic investments are in store for whatever integration, platform, or process can unite the omnichannel user data and enhance data analysis. Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com.

Personalization 35

Personalization Planning Work Management Marketing Management 35

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. This is essentially the STP (Segmenting, Targeting and Positioning) process covered in Marketing 101. sales, partners, teleprospecting) will engage.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Content Standard

JULY 7, 2015

Throughout the creation process, do not lose sight of the video’s purpose and its role within the overall content strategy. In a world where people are hungry for the next story, and nine out of 10 Americans claim to be binge watchers , the process is never over. Keep the discussions going on how the story will evolve over time.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Adopting automation and software cuts down on the time the team has to spend manually sorting leads, and frees them up to feel secure in taking a slower approach to prospecting. Use this guide to increase your sales close rates.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101