Where is B2B marketing headed now? 7 predictions for 2019
Biznology
JANUARY 22, 2019
My predictions—7 in all—range from marcomm to data. I wrote about this in 2014 , saying we must not confuse marketing automation for marketing strategy. It requires thoughtful strategy, real budget, and a keen integration with the rest of the marketing mix. Your comments are welcome! Let’s give it to them! Think about it.
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