Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Capture visitor information – Implement a method to capture visitor information from your business blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? I will visit this blog regularly.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Privacy Policy | Site designed by AMAInteractive a div. With a majority of marketing efforts going digital, that means even more content is needed. Resources

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Privacy Policy | Site designed by AMAInteractive a div. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

PureB2B

MAY 30, 2022

That’s because there can be no denying that it will change the way that thousands of marketers capture information, store data and communicate with their contacts. As a UK-based provider of a marketing automation platform, we’ve not been able to bury our heads in the sand either. The need for a privacy policy.

Privacy Policies 62

Privacy Policies Privacy Paid Search Agency Marketing Automation Services 62

Madison Logic

DECEMBER 14, 2023

In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service. With longer buying cycles, buyers expect relevant customer experiences from brands.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Valasys

JULY 30, 2019

For example, if the target audiences work in Information technology (IT), then an intelligent guess also implies that they might also have some interest in web security or technological news sites. I want your information, but I don’t want to know anything about you.”. What does this form really say? “I

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Webbiquity

MARCH 14, 2012

AdWords Privacy Policy Updates, Just in Time! Jessica Cates steps through Google’s changes to its privacy and transparency requirements from AdWords advertisers. Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile? ” The Ultimate Guide to Google AdWords Quality Score. ** 5 STARS.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Audit your existing content.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Hubspot

FEBRUARY 11, 2013

40) Don't include any contact information on your website. 42) Don't provide any pricing information anywhere on your website. Couple this one with a lack of contact information, and you're golden! 48) Ask for a lot of very personal information on your forms. 41) Don't mobile-optimize your website. catch my drift?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28