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Email Marketing vs. Marketing Automation

eTrigue

Despite the various upsides to email, it is really just a batch and blast tool. So while email marketing is powerful, it could use a boost of automation. The ability to build emails and landing pages, quickly craft campaigns and automate the management of leads are just some of the capabilities provided.

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Using Content Marketing Automation For Personalization

Litmus

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Marketing automation is powerful,” said Kaskade.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Sales technology as a category in its own right is still fairly new, despite CRM platforms having been around for many years. How do you see Sales Tech changing as an industry?

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What is the Difference Between a CRM and Marketing Automation?

Lead Liaison

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. A CRM, which stands for customer relationship management/manager, does exactly that – it manages your customer relationships by organizing your contacts (by company name, job title, potential deal size, etc.)

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Email Automation. CRM integration.

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What is Tactile Marketing Automation? Definition, Best Practices, Real-World Examples

Martech Advisor

Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. This article reveals what exactly Tactile Marketing Automation is and does, and how to leverage it for more effective multichannel marketing. But it’s not all bad news. What is TMA?