NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. We’ve put together new resources on how to get your leads flowing to Eloqua in no time.

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Eloqua Lead Scoring Lead Ranking Lead 45

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Brian Carroll. Ardath Albee.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. Marketing, Sales (and IT) alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. Here are leads that are qualified; that are interested. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring has become very important in today’s B2B marketing. This has resulted in fewer direct interactions with sales reps from vendors. This has resulted in fewer direct interactions with sales reps from vendors. Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. The importance of enabling content bingeing in B2B. Netflix binge-watching and B2B content bingeing aren’t all that different from each other.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. Even rarer is the ability to carry those analytics all the way through to a sale. This is why we have to automate our way out of this problem. Universal lead definition.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

thePoint

MAY 25, 2018

Those are areas where you are going to lead and provide key input and skills. Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). Talk to editors and sales people.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. Even rarer is the ability to carry those analytics all the way through to a sale. This is why we have to automate our way out of this problem. Universal lead definition.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Point

AUGUST 23, 2011

Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company? 6 common use cases (applications) for marketing automation. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. These emails should be sent using a marketing automation system like Eloqua.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. . Lead Gen Tactics.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Moreover, 88% of small businesses say automation helps them compete with larger companies. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Oktopost

OCTOBER 12, 2022

Want to hear more from renowned B2B marketing leaders? With social engagement data at the core of the episode, Jen reveals why incorporating engagement data from social media into your marketing automation is the most unspoken (and effective) approach to segmenting your lead database and using these segments to create dynamic content.

Segmentation 118

Segmentation Eloqua Transparency Marketo 118

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40