Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Social Media 325

Social Media Tools Media Work Management 325

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. Content creation for social media shouldn’t be down-to-the-wire.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 121

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 121

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? With that shocking statistic, let’s review the benefits of sales automation. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue. The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Oktopost

JULY 6, 2023

These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 99

Trends B2B Thought Leadership B2B Thought Leadership 99

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. Pushing your sales agenda Social media posts are not elevator sales pitches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Creating more engagement on social media. social media, email newsletters, third-party sites, etc.). Goal : Raise Brand Credibility with Thought Leadership Content. Image: CMI.

Content Marketing 277

Content Marketing Lead Scoring Lead Ranking Planning 277

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Determine what channels you’ll use—social media, email marketing, third-party websites, etc.

Growth Marketing 353

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 353

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles.

Marketing Automation Services 119

Marketing Automation Services Intent Marketing Automation Email Marketing 119

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

Planning 361

Planning Trends Advertising Agencies Paid Search Agency 361

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Organic reach has dramatically declined in recent years. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 135

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 135

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. Social media advertising also offers significant opportunities for lead generation within the pharmaceutical industry.

Cost per Lead 95

Cost per Lead Lead Generation CPL Generation 95

Oktopost

FEBRUARY 16, 2022

Currently serving as the Senior Vice President of Marketing at Tipalti , an accounting software financial technology business that provides accounts payable, procurement, and payments automation software for businesses, she is driven by scalable opportunities to do what has never been done before. Stay in the Loop.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. Should it be devoted to increasing your social activity and generating leads? What about expanding your marketing automation efforts or supporting sales and the channel? Marketing is complicated.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Heinz Marketing

JUNE 20, 2023

Content Marketing and Thought Leadership High-quality content positions your B2B company as a trusted industry resource and thought leader. This may involve search engine marketing, social media advertising, email marketing, or content syndication to attract and capture leads.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Heinz Marketing

FEBRUARY 23, 2023

For example, AI and machine learning are transforming the way healthcare providers diagnose and treat patients, and marketing teams must be able to communicate the benefits of these technologies to their leadership teams. Internally, AI can help automate repetitive tasks , such as lead scoring, email marketing, and chatbots.

Advertising Agencies 103

Advertising Agencies B2B Thought Leadership Lead Ranking Business 103

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. The mighty human behind that strategy often finds that scaling successful campaigns and exceeding targets month-over-month is much harder than they may have thought.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

NOVEMBER 15, 2021

As we move into 2022, digital marketing trends such as more widespread adoption of marketing automation , the massive shift to video marketing , and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down. Obvious answer: they’re thought leaders in the industry.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Are Trade Publications Still a Viable B2B Marketing Medium?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Guides and white papers are primarily used in content marketing/thought leadership applications.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146