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Buzz Marketing for Technology

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Connection – connecting with the audience you wish to attract. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Linkedin. This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Share this on Linkedin.

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

Which is a space that everyone can improve upon because it engages a new audience with the way you think. But also you can think of this as where you can use your content in other social spaces. Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. By choosing 5 publicly available attributes: US, Male, Married, Avaya and Grateful Dead (ok maybe I saw a few Grateful Dead shows) he was able to send an ad to an audience of “approximately less than 20”.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

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Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

They have to connect with their audience through indirect, passive mediums. 5) What impact do you think Social will have on the Sales function? Social media IS having a huge impact on sales today and will continue to have an even greater impact as it matures. Marketing has an interesting, and I’ll admit, difficult job.

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