Kaon

DECEMBER 15, 2015

According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

OCTOBER 21, 2015

On our virtual experience, we actually have the information of how to take out the power supply and put it back and we can embed this information into the product,” he said. Adaptability : The virtual experience allows Seagate to customize information to each audience. “It’s a cool way of showing what we do.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JANUARY 9, 2017

By enabling a rich level of user involvement, the app builds an entirely different (and better) relationship with the audience, because they are actively participating in the process – and it is well established that active participation yields better comprehension, knowledge retention, and positive emotional response. evolving content 2.)

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

FEBRUARY 11, 2016

At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. What are the driving motivators behind the decisions that our customers make? Why do we lose? A surprising number of marketing leaders didn’t know the answer.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JULY 14, 2015

Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. When multiple senses are employed in processing information, the level of retention increases. Make content personal.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100