Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s a safe target, a comfortable goal. It’s a challenge beyond being more efficient with limited resources.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? What are KPIs?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing. This type of strategy needs teamwork between marketing and sales teams. Remember, people crave authenticity.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. So clarity about marketing metrics matters. But so is clarity.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 74

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. While Reichheld’s research isn’t surprising anymore, it’s still true for SaaS companies, big and small alike. That said, there’s no big marketing push. This is what this article dives into.) Obtaining G.O.A.T

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

DECEMBER 1, 2020

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted.

Top of Funnel 99

Top of Funnel Thought Leadership Tips Lead Scoring 99

Optinmonster

FEBRUARY 17, 2021

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Lead 83

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. This article will help you position the importance of this multifaceted discipline to others. The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller. Growth is harder than ever to deliver.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. To succeed, you need to create great content on your site, then support that with a guest posting strategy that will help you build links to your core content. Create a Content Marketing Strategy.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Martech

DECEMBER 14, 2023

Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Example: VP or Head of Sales at a 200+ employee SaaS company. Highlight what sets your offering apart from competitors and what tangible benefits and solutions you provide. Where do they work?

Sales Cycle 81

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 81

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

nDash

NOVEMBER 19, 2021

Emily Dumas , an experienced B2B marketer with a passion for product marketing, just joined nDash. I’m constantly working with new clients at different stages of content growth and various stages of business growth across a wide range of industries. I have worked in SaaS for my whole career, so that’s definitely my sweet spot.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Guidelines Linkedin 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Conductor

FEBRUARY 22, 2022

At an SEO SaaS company. Whatever your aspirations, you need a professional and high-quality SEO resume to set you apart. Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. With an agency.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. SEO content.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing. This type of strategy needs teamwork between marketing and sales teams. Remember, people crave authenticity.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Whale Pages

JULY 16, 2020

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” designed to teach SaaS founders how to get to their first $10,000 in MRR within as little as 90 days .

Budget Programs 59

Budget Programs Work Management Marketing Management Cost 59

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1:

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. For help with scaling your SaaS business, head to the accelerate agency website and download our free eBook.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. For help with scaling your SaaS business, head to the accelerate agency website and download our free eBook.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52