Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Now, that bottleneck is virtually gone, and publishing twenty articles each month — or forty or a thousand — is much more approachable. It’s difficult to argue otherwise.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. This is a huge savings in cost of sales and marketing investment in return for greater profitability and revenue growth. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. To stand out and thrive, SaaS companies need a unique blend of scrappy innovation and strategic marketing skills. This is where a SaaS marketing agency comes into play.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Customer retention is becoming more of a priority for B2B marketers lately.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Salesforce Marketing Cloud

JANUARY 3, 2024

According to the State of Sales report, cross-functional alignment is sales leaders’ #1 tactic for driving growth. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 2. Get articles selected just for you, in your inbox Sign up now 4.

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? Professional growth.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 71

Webbiquity

JULY 19, 2022

Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Revenue Growth. Measuring the revenue growth at the end of the fiscal year shows you the percentage growth of the business and allows you to keep track of yearly growth.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. They allow growth at scale.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Kevin Indig

SEPTEMBER 26, 2023

Streamline content writing from insights to full articles with AI Assistant. We all want organic traffic growth, but what is a healthy rate? Then, I compared them to average revenue growth for their business models. What I found is that growth rates depend on the vertical and business model. This is merely an appetizer.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Vision Edge Marketing

SEPTEMBER 21, 2021

And it is one important way to protect your growth. One breach could wipe out your company’s future, or at the very least, stall your growth. Remember to not only develop, but also document your processes in order to track growth. s may sacrifice more than your growth. Keep an eye on your competition. Plan Long Ahead.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Zoominfo

JANUARY 11, 2021

This was leading them to miss out on major growth opportunities. What is the main thing holding your business back from growth? They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. Use Intent Signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

chiefmartech

AUGUST 29, 2022

Through increasing convergences in the cloud, the 2nd Age of Martech is turning silos of software and services into a more integrated stack of capabilities: While there were early examples of this, which I cited in my 2019 article, the evidence here in 2022 is that this shift from dichotomies to convergences is now fully mainstream.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

chiefmartech

NOVEMBER 26, 2021

The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — The lion’s share of this cloud spend will be on SaaS applications, including the splendid variety of SaaS apps on the martech landscape. my guesstimate is that at least $5 billion will be generated by earlier stage SaaS players.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

Zoominfo

JANUARY 11, 2021

This was leading them to miss out on major growth opportunities. What is the main thing holding your business back from growth? They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. Use Intent Signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Strategic-IC

DECEMBER 15, 2021

Learn more in this insightful article. In this article , we took a look at the four ways in which HubSpot can directly support your ABM efforts, and how to get the most out of the features on offer. 6) 8 Marketing KPIs every SaaS brand should track. And that’s where personalization comes in. 2021 has been a major year for ABM.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Now, they are doubling down on content marketing.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. In this article, I outline the 5 fundamental problems in SEO. In this article, I show you how to project SEO traffic and revenue. Those who master it drive rapid growth.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

SalesIntel

FEBRUARY 19, 2024

While the sales team needs to acquire new customers to ensure steady revenue growth, the marketing team needs to support them with qualified b2b lead generation. For instance, if you are an accounting SaaS service provider, who will be your target audience? All the companies that need SaaS services? What is B2B Sales Strategy?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted. That's the secret recipe I've used for years to help SaaS companies thrive. The concept is really that simple.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

Marketing Insider Group

NOVEMBER 7, 2022

Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Brainstorm 100 Article Ideas. If you have 100 article ideas, plan to publish the article twice a week across the year. Start by searching for article with year’s on them.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Velocity Partners

FEBRUARY 27, 2024

Growth is harder than ever to deliver. Brand building, they conclude, is the main driver of long-term growth and profit. Ty Heath from LinkedIn agrees: ‘Most of your growth potential lies in reaching people who won’t buy from you today, but who will buy from you in future.’ Your future pipeline comes from brand building.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Whale Pages

FEBRUARY 24, 2020

SaaS Valuation Explained | The Definitive Guide For Small SaaS Companies. “Thinking about buying or selling a SaaS company? In this article we explore SaaS valuation conventions and models.” Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.

Lead Ranking 64

Lead Ranking Digital Asset Management Lead Scoring Work Management 64

Martech

JANUARY 12, 2024

This mindset requires a deeper analysis of how marketing initiatives contribute to broader goals such as revenue growth, customer lifetime value and engagement and market penetration. The directional impact options are accurate for most people reading this article. Soon, we installed robust SaaS metrics –— and boom!

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Or because she is a world-renowned speaker and trainer. Read her blog here.

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

Martech

SEPTEMBER 19, 2023

The second, more surreptitious, problem is that all these critical apps people think they need to drive revenue tend to actually pull you away from customer experience and revenue growth.” Assisted Knowledge Articles creates content outlining emerging service issues for agents. Dig deeper: Mind blown!

Work Management 108

Work Management Marketing Management Service Marketing AI 108

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. For example, let’s assume you own a B2B SaaS company. The tricky point is determining where one department’s responsibility ends and another begins. New revenue.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Contify

SEPTEMBER 30, 2020

This on-demand webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. SaaS Magazine’s Prestigious ‘SaaS 1000’ Honors Contify For Its Fast Growth. Add or remove an article from a group of similar articles, right from the Newsfeed.

Marketing Management 52

Marketing Management Webinar Metrics Advertising Agencies Marketing & Strategy 52

Optinmonster

FEBRUARY 17, 2021

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. With the sector enjoying rapid growth, there are plenty of opportunities out there.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52