Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Call on vendor and tech partners to help us succeed.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Contently

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 136

Enterprise Management Peer-to-peer Content Work Management 136

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Valasys

FEBRUARY 12, 2024

For enterprises counting on Odoo ERP, achieving seamless integration can be a formidable challenge. This article delves into the typical integration hurdles, with a unique emphasis on warehouse management, and introduces VentorTech as the final method to surmount these barriers.

Enterprise Management 40

Enterprise Management Marketing Management Merchandising Barriers 40

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

ClearVoice

AUGUST 14, 2023

Creating technical content for software engineers is an expert-level task. The problem is software engineers aren’t always the best people to write this content, despite their expertise in the field. Outsourcing these tasks to technical writers in software content marketing helps ease the burden on marketing teams.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. Technology, like art, stirs emotions and sparks ideas and discussions.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. Who is… The Shadow?

Enterprise Management 92

Enterprise Management Work Management Marketing Management Budget Programs 92

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

DECEMBER 29, 2023

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. You’re in the right place.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Did you know that B2B marketers obtain over 70% of their leads from blogging

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

chiefmartech

FEBRUARY 8, 2021

First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. Is 1,000+ salestech solutions the new normal now too?

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? You’re marketing team should already have these, and if not, get working on it! The top of the funnel might require articles, videos, and research papers. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Martech Advisor

JANUARY 7, 2020

“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” What Is Customer Experience (CX) Software Platform? Key Considerations For Choosing A CX Software Platform. Table Of Contents.

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 100

Social Media Enterprise Management Work Management Marketing Management 100

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. B2B selling experience encompasses how businesses market and sell their products or services to other businesses. But instead of being excited about your product, they seem guarded, uninterested.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

MAY 9, 2024

With Data Cloud , you can connect your enterprise data across systems to gain insights and create more personalized customer experiences. At AMA sessions, you’ll experience real-world demos that show you how to develop custom AI solutions, grounded in your customer data, with the model of your choice. Official rules apply.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Management knows you, they trust you, but this is about establishing their trust in the authority you bring to this subject.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech

MARCH 14, 2023

This article was co-authored by Nicole Greene. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

SpotMe Blog

OCTOBER 7, 2023

All of these things in terms of manual, software, hardware, printing, and agency costs are offset by the fact that you have a medical conference app.” – Olivier Aubert, SpotMe In today’s digitally-driven landscape, a medical conference app is not just a luxury but a necessity for optimizing HCP engagement and operational efficiency.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Advertising Agencies 84

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Biznology

APRIL 1, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Cisco has enhanced the free version of its Webex videoconferencing software.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Thinkers360

APRIL 28, 2024

Join Enterprise Lite to work with all of these Personal Branding influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Enterprise Management 108

Enterprise Management Marketing Automation Services Budget Programs Gartner 108

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Biznology

AUGUST 12, 2020

This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company in the last year to enter into the chat software space. ZoomInfo acquired chat software, Insent.ai, in June 2021. Get the daily newsletter digital marketers rely on.

Lead Scoring 110

Lead Scoring Enterprise Management Work Management Peer-to-peer 110

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a SaaS marketing agency. As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business.  13 Minute Read. Hi everyone!

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85