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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. Besides the content opportunities, email is an easier channel for people to opt into. How Is SMS Marketing Used?

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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Klaviyo Best Practices: How to Build an Email Campaign in Klaviyo

SmartBug Media

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

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How to Build a Strategy to Collect Contact Information for Email and SMS Campaigns

SmartBug Media

Email and SMS campaigns are crucial components of your retention marketing strategy. Plus, both are very personal channels, which means your brand engages with the audience in a fun and conversational way. Who are those emails and SMS messages going to? With email marketing, there’s a bit more wiggle room.

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’Tis the Season! Holiday Hacks to Drive More Sales Through Email & SMS

SmartBug Media

To ensure brands are top of mind for the holidays, we have a few website and email/SMS tips for our clients: Website hacks that highlight sales with banners, pop-ups, and automatically applied coupons. Email automations & hacks that mirror holiday nostalgia to tap into buyers’ imaginations. Let’s dive into the tips!

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Ways to Unlock HubSpot’s AI Tools for Marketing Excellence

SmartBug Media

Enriched by HubSpot's extensive data, these AI tools are dedicated to streamlining marketing, sales, and service operations with personalized solutions. Build authentic customer relationships: Enhance customer experiences, streamline processes, and provide personalized engagement across various touchpoints.