Marketing Insider Group

JANUARY 13, 2011

This article will tell the story of what I did while working as the head of marketing for a small business. . The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. Trust me, I have been there.

Webcast 100

Webcast Work Management Marketing Management Content 100

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. These actions include reading articles on industry publications (i.e.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Ambal's Amusings

DECEMBER 17, 2009

Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

SnapApp

APRIL 4, 2018

At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

MAY 18, 2012

I don’t recall if that particular article included it, but I would love to know whether they are also more likely to tell good things. Eric : They are; social media users will tell an average of 42 people about a good service experience versus an average of 15 for the general population.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

DealSignal

MAY 31, 2023

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. and spin those off into smaller pieces, such as short articles or infographics. You need to have great contact info across outreach channels to become highly effective.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

ViewPoint

AUGUST 8, 2013

Via Eloqua. In his book Contagious: Why Things Catch On , Jonah Berger discusses the premise of why certain things “go viral.” Read this article to learn the six keys to sharing as outlined in Berger’s book. Read this article to learn the six keys to sharing as outlined in Berger’s book. Want More Readers?

PointClear 120

PointClear B2B Marketing Eloqua B2B 120

DealSignal

JANUARY 19, 2021

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. and spin those off into smaller pieces, such as short articles or infographics. You need to have great contact info across outreach channels to become highly effective.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

B2B Marketing Zone Posts

NOVEMBER 2, 2010

October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Very helpful article. You may have to click to enlarge the funding timeline infographic above. The Marketing Automation Market The Marketing Automation market is at an interesting stage.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. What’s that going to cost you? Like most things in life, it depends.

BtoB 50

BtoB Burn Rate Blogger Sample 50

B2B Marketing Zone Posts

MAY 3, 2010

Five Reasons Social Media Marketing Comes Last - Junta 42 , April 13, 2010 My friend Shama Kabani’s book, The Zen of Social Media Marketing , officially comes out this week. Fortunately, the web has helped solve this problem by making it easier to share and watch presentations. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

ClearVoice

OCTOBER 7, 2019

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. For example, this article about email optimization boasts over 30 best practices. Marketing automation and complacency don’t mix.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Book covers. For a rundown of the specific differences between referral and affiliate programs, check out this article. Improve your sales performance with detailed reports and insights, all with a few simple clicks. Corporate brochures.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

We're still in a world where 50% of articles published get 8 shares or less (per BuzzSumo and Moz). I'm writing a series of posts and a book on Positioning in 2017. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. So what's the best way to promote? Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62