behavior 
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.
Martech
JULY 28, 2023
In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. That’s a lot for any marketer to unpack in one article.
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DAGMAR Marketing
NOVEMBER 20, 2023
This article is just one of Dagmar Marketing’s growing library of GA4 help docs. Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web.
Martech
MAY 11, 2023
Meanwhile, technology continues to evolve at a pace with which the glacial legal system simply cannot keep up ( this article about GDPR compliance and AI tools like ChatGPT helps paint a picture of the challenges ahead). But the company isn’t making it easy, requiring users to submit an online form stating their objections.
Convert
APRIL 21, 2021
In this article, we take a look at these distinct provisions of the Virginia Act and compare them to the CCPA (as amended by the CPRA) and the GDPR. Right to opt-out of behavioral advertising. But businesses who’ve worked on compliance with the other laws shouldn’t rest on their laurels. Key Provisions. Virginia CDPA.
Litmus
MARCH 10, 2022
This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.
Navigate the Channel
JANUARY 3, 2024
Group your subscribers based on demographics, psychographics/behavior and preferences. To combat this mistake, address subscribers by their first name and tailor your content to their interests and behaviors. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Always segment your list(s).
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