Vision Edge Marketing

MAY 7, 2024

Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?, The World Economic Forum expects the global economy to remain uncertain, citing that over half of chief economists anticipate it to weaken this year. The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves

Work Management 144

Work Management Marketing Management Customer Satisfaction Planning 144

chiefmartech

MAY 7, 2024

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

Long Tail Marketing 90

Long Tail Marketing Work Management Marketing Management Product 90

SendX

MAY 1, 2024

In the fast-paced and ever-evolving world of cryptocurrency, standing out from the crowd is crucial for the success of your project. The landscape of crypto promotion has undergone significant changes, requiring project owners to adapt their strategies to effectively reach their target audience.

Promotion 317

Promotion Effectiveness Marketing & Strategy Marketing 317

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Bandwidth 130

Bandwidth Peer-to-peer Work Management Marketing Management 130

Martech

MAY 6, 2024

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.

Marketo 106

Marketo API Activities Webinar Metrics 106

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge.

Lead Scoring 188

Lead Scoring Lead Ranking Branding Brand Identity 188

ClickZ

APRIL 30, 2024

Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current trends show a surge in AI-driven conversational tools, voice search, and immersive technologies like AR and VR, aiming for more humanlike and engaging experiences.

Conversion 105

Conversion Marketing Strategy Marketing & Strategy Interactive Marketing 105

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

Google 95

Google Companies 95

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.

Privacy 99

Privacy Personalization Ideal Customer Profiles Tips 99

Ahrefs

MAY 1, 2024

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

Godaddy 102

Godaddy Paid Search Agency Companies Content 102

CMSWire

MAY 1, 2024

Blending personal insight with professional expertise: Shelby Mitchell's accessibility journey at Discover. Continue reading.

Personalization 116

Personalization 116

Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

Marketing AI 76

Marketing AI Work Management Tools Marketing Management 76

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

APRIL 30, 2024

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

Analysis 98

Analysis Paid Search Agency Marketing Design 98

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

Ideal Customer Profiles 113

Ideal Customer Profiles Buy Marketing Automation Services Work Management 113

Ahrefs

MAY 1, 2024

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.

PR 100

PR Outreach Marketing Websites SEO 100

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.

Twitter 76

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Square 2 Marketing

MAY 7, 2024

Is your marketing department an army of one? (Or two or three?) And is your army trying to communicate with prospects and track impact via the digital equivalent of a carrier pigeon? I hear you. I’ve had the same laptop for 12 years. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace.

Marketing Automation 68

Marketing Automation Automation B2B Marketing B2B 68

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

Companies 88

Companies 88

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Privacy 114

Privacy Email Marketing B2B Thought Leadership Thought Leadership 114

33Across

MAY 7, 2024

The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers. What followed was the buy side often found the same inventory being offered over and over again, creating a need for supply path optimization (SPO). That led to a dance that continues today between demand looking for the most efficient path and/or unique value-generating inventory, while.

Advertisements 62

Advertisements Advertising Optimization Efficiency 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

MAY 7, 2024

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca

Allocation 62

Allocation Social Networks Lead Scoring Lead Ranking 62

CMSWire

MAY 1, 2024

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. Continue reading.

Email Marketing 100

Email Marketing Business Marketing Loyalty 100

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Creativity 91

Creativity Content Companies 91

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 103

Efficiency Work Management Marketing Management Allocation 103

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

33Across

MAY 7, 2024

Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and. The post Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges appeared first on 33Across.

Advertisements 62

Advertisements Advertising Optimization Efficiency 62

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place.

Google 85

Google Examples Ideal Customer Profiles Lead Scoring 85

Square 2 Marketing

APRIL 30, 2024

A ton of digital marketing agencies call themselves growth agencies, revenue growth agencies or revenue agencies. But the reality is they’re just digital marketing shops in revenue growth clothing. Don’t be fooled. Know specifically what you should be looking for if you’re considering hiring a company to help your business grow revenue. After more than 20 years of working with companies struggling to grow, I’ve uncovered the four areas that any revenue growth agency needs to address, and I’m sha

Paid Search Agency 87

Paid Search Agency Advertising Agencies Ad Agencies Companies 87