Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 27, 2012

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. As word-of-mouth has grown, the new social selling process has taken on a life of its own. “It In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 11, 2012

Use words like “you” and “I” a lot. LinkedIn does you a favor by copying the first few words of any article that you post as a link. Don’t copy and paste those same words into your description field. It generates longer links, but they’re compatible with Google Analytics. Minimize Copy and Paste.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 16, 2012

All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. There’s a risk of losing face-to-face engagement with customers and employees.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50