Content Standard

MARCH 20, 2017

Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. Check out these root causes of failed email campaigns so you can turn things around, stat. The company is doing okay, though you’ve been trying for a while to ramp up sales, but the cash registers are silent as the tomb.

Email Campaigns 46

Email Campaigns Campaigns Sales Genius SMB 46

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Sprout Social

SEPTEMBER 6, 2016

As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Company Size: Do you want to reach SMB’s or enterprise sized companies ?

Linkedin 94

Linkedin Analytics Demographics B2B Thought Leadership 94

Online Marketing Institute

APRIL 4, 2011

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › SEM Basics › 4 Content Strategies for B2B Corporate Blogging Home SEM News SEW Forums Search Marketing Topics (..)

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

ClearVoice

JANUARY 12, 2024

If that’s surprising to you, the stats back it up. It’s important to recognize that SMB and enterprise businesses often have different starting points and objectives for their content strategies. Analyze your website and social media analytics to build your personas based on the data. (If Perform a content audit.

Work Management 98

Work Management Marketing Strategy Marketing & Strategy Content Marketing 98

Online Marketing Institute

DECEMBER 23, 2010

Home SEM News SEW Forums Search Marketing Topics SEM Basics Search Engine Optimization Search Advertising Analytics & ROI Social Media Marketing Promotion & Link Building Local & Mobile Search SMB Search Marketing Enterprise SEM Vertical Search Marketing SEM Agency Issues In-House SEM International Search The Search Industry Video Marketing Social (..)

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Contently

OCTOBER 15, 2020

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. If your boss asks you to learn Google Analytics, that sounds daunting. All you have to do is fill out a form.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. If your boss asks you to learn Google Analytics, that sounds daunting. All you have to do is fill out a form.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing products typically feature: Subscriber and list management List segmentation Design templates WYSIWYG editor Targeted Messaging A/B testing Mobile optimization Analytics and Reporting Compliance Integration capabilities with other marketing and sales tools. Reporting and Analytics. Email Metrics vs Advanced Analytics.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. Check out the video marketing stats below: 5 billion videos are watched on YouTube each day. Take a look at the stats below. How significant is it?

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

DECEMBER 11, 2013

SMB usage of Twitter for advertising and promotion has been on the rise in recent years and could be telling about the direction for the network in coming years. This year alone, there was a 22% increase of SMBs using the platform for such purposes. 1) Pinterest launched free web analytics for business accounts.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ClearVoice

MARCH 19, 2020

A great starting point for SMB is budgeting $5k per month for an outsourced agency, such as ClearVoice. When you’re ready to scale, this content plan delivers volume, consistency and ongoing search analytics to even further inform your marketing team and get in front of your customers. Feed the fire, as they say. 4 case studies.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Biznology

DECEMBER 15, 2015

So far, my career in marketing has been very much focused on the small and medium sized business (SMB), including non-profits, startups, tech companies, and even the social side of enterprises. There’s more but I don’t get some of it as I am not a sales maven.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Convert

SEPTEMBER 8, 2021

Microsoft saw a 40% increase in conversion rate for their SMB website, after running an MVT test on multiple page elements (8×4!). If you don’t have a high traffic source, you can still run an MVT test, it just might take a LOT longer until you hit stat sig and can end the test. Multivariate Testing Example #3. Bayesian.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.

SEO 40

SEO SEM Paid Search Agency B2B 40

Single Grain

DECEMBER 23, 2019

Your easy-to-digest report will now be generated, like this example: Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. Trend #3: Video Ads and PPC.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

JULY 21, 2020

Top SaaS Stats, Trends and Forecasts. Dive Deeper: * 73 Super Interesting Stats & Facts about Google [Infographic]. What Amazon’s Marketing Strategy Can Teach SMB Owners. * Products Offered: The products offered by Workday include enterprise planning, financial management, human capital management and analytics.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

FEBRUARY 4, 2013

This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. 15 Important Inbound Marketing Stats and What to Do About Them. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? 23) Marketing Pilgrim.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. 15 Important Inbound Marketing Stats and What to Do About Them. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? 23) Marketing Pilgrim.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. Interaction Analytics.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Enterprise strength reporting, showings stats and graphs for both training and phishing. Interaction Analytics.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52