QuanticMind

OCTOBER 9, 2023

A study by Facebook and Analytic Partners found that one advertiser who applied video advertising best practices to a campaign saw a 5.3x lift in purchase intent, a 75% uplift to margin, and a 3.8x increase in weekly revenue.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Content Standard

MAY 12, 2021

Thanks to smart marketing efforts focused on connection, Glossier has been elevated from a cosmetics company to a deeply embedded brand—you’d be hard-pressed to find a beauty fan’s Instagram feed that doesn’t include a mention of the brand or its iconic products.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Aberdeen

MARCH 8, 2019

According to the company’s press release, a deep learning neural net enables the NLP capabilities to determine purchase intent and extract insights from previously unlinked data points, such as product descriptions, user reviews, user-generated content, and behavioral data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

NuSpark Consulting

JULY 2, 2010

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Key metrics they track are brand awareness, product preference, then purchase intent. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Amazon to Launch Ads via Mobile. Know Your Buyers Need for Speed.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

ClearVoice

MAY 19, 2022

SEO experts would be hard-pressed to call that cloud of related content a topic cluster without a pillar page to hold it all together. This next pillar page type is built specifically for potential customers with strong purchase intent. Image Source: SearchEngineJournal.com. The product or service pillar page.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Single Grain

MARCH 29, 2023

Additionally, the intent is more commercial and transactional, which show high conversion potential: Informational: When the user is looking to learn about something or solve a problem. Commercial: The user has a purchase intent which may not be immediate. Transactional: The user intends to make an immediate purchase.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Cintell

MARCH 20, 2015

After studying the market, they learned there were people who existed with power to purchase, but were concealed by the existing segmentation model. It was not possible to see through to their motivations, purchase intent, and more that would make them an addressable target, because the prior segmentation perspective was so strong.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Mailmunch

MAY 24, 2021

More importantly, you can test each design change with analytics or A/B testing tools, ensuring that the final version of your landing page ends up being the one that’s the most effective at capturing leads. Nonetheless, don’t forget to consult analytical tools to ensure your design choices provide the desired results.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Madison Logic

DECEMBER 14, 2021

ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Televerde

OCTOBER 30, 2019

Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Standard

OCTOBER 15, 2018

Research published in early 2018 by IBM’s Institute for Business Value found that among the CMO’s most pressing mandates was increased responsibility for managing the end-to-end customer experience —including exerting influence over departments outside marketing, like sales and customer service.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

chiefmartech

JANUARY 25, 2017

That’s important because effective personalization, analytics, and coordinated customer experiences all require unified data. Third, there are many more marketing systems in use, making the need for unified customer data more obvious and more pressing. Examples include purchase intent, local weather, and stock portfolio values.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Aberdeen

NOVEMBER 22, 2019

Last week, I attended Dreamforce — Salesforce’s annual user event that brought more than 170,000 users, partners, analysts, press and others together in San Francisco. While speech analytics is traditionally seen as a technology limited to the contact center, savvy sales leaders are finding ways to incorporate it within their activities.

Enterprise Management 16

Enterprise Management Marketing Automation Services Work Management Marketing Management 16

Hubspot

DECEMBER 17, 2013

Pros: The Facebook FBX system can prove useful when looking to target content at users with purchase intent. Because of the way it works, it allows you to point content that may sit more mid-lower funnel (such as awesome buying guides) at Facebook users who have previously shown interest in purchasing that specific thing.

Paid Content 28

Paid Content Distribution Top of Funnel Paid Search Agency 28