Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JULY 31, 2012

White Papers. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Paper Merchants.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

MAY 18, 2010

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i leeodden Indeed, never underestimate the value of analytics and click path analysis. have used this with success and it works great judy seiler Great to know!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

Not only is it a search engine dishing organic traffic to a website, but its analytics are also key to reviewing data and determining your marketing strategy. Make sure to track page views and visitor sessions in Google Analytics (converting to GA4 in July 2023) and index blog posts in Google Search Console even before they’re crawled.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Offline Drivers of Direct Visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

B2B Digital Marketer

SEPTEMBER 8, 2020

18:29 – Why white papers are overrated. Lee’s Twitter: [link]. Show Transcript. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show. Timestamps/Outline. 00:36 – Intro. 02:50 – The one funnel strategy.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. First, we’ll compare the ROI of webcasts to white papers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

JULY 5, 2023

Data Analytics Why is data analytics important in marketing? How to use data analytics to make marketing decisions. If you’re using ChatGPT for article research, outlining or for data analytics recommendations, I suggest mentioning the specific marketing tactic you’re covering. Can I track data analytics on TikTok?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. Here’s a tool we like for optimizing social media messages: CoSchedule’s Social Message Optimizer , mentioned in our guide to getting leads from Twitter.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. 55% access Twitter via a mobile device. Marketingeasy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28