ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Adrienne advocates for female founders everywhere and is mother to Olive and Dylan.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. The truth is, business events and conferences are still a must-have for tech companies. Predictive Analytics. An important aspect to the greater intent data discussion falls under predictive analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. The truth is, business events and conferences are still a must-have for tech companies. Predictive Analytics. An important aspect to the greater intent data discussion falls under predictive analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Convince & Convert

APRIL 19, 2017

While the output of company content increased by 35 percent, content engagement decreased by 17 percent. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy.

Social Media 112

Social Media Trust Marketing Paid Social Agency Click Rate 112

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. Your audiences must be able to take action based on the leadership of your company, which begins with understanding your audience and their requirements. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Back-end metrics like pipeline and revenue show you not only how your marketing efforts have been hitting the company card but also how much revenue you’re receiving in return. In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . How much did it earn?

ROI 134

ROI Top of Funnel Planning Click Rate 134

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Contently

MAY 19, 2016

Several years ago, they realized the companies they admired were producing high-quality content that covered topics that went far beyond promotional material. “We JLL launched Real Views to move beyond publishing company-centric stories. .” We really like the analytics capability within the platform,” Little said.

Product 105

Product Storytelling Content Thought Leadership 105

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. You’ll be able to do this with three types of content: paid, earned, and owned. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Content Standard

JULY 11, 2019

Our strategy included several promotional steps: Sending an email blast to newsletter subscribers. Developing a series of posts on social media channels. Asking employees to spread the word to their social networks. Using paid social and search advertising to increase visibility.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. This is especially important now that Google and Bing are incorporating social content into real-time search results). Consider adding some of these to your list if they differ from your analytics results.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Marketing Insider Group

FEBRUARY 3, 2022

And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. A marketing strategy: Defines how your company will grow by finding, converting and retaining new customers. What exactly is a marketing strategy?

Paid Content 297

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 297

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

LEADership

AUGUST 12, 2014

Sign up for our email newsletter to receive tips and information on B2B lead generation. All in all, everyone is functioning behind walls and in silos rather than in an environment where learning, resources and customer analytics flow freely between departments. This is a fairly typical scenario in large and medium-sized B2B companies.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

MKT1

DECEMBER 12, 2023

This newsletter covers how to run campaigns more effectively. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy. We’re bringing together 9 AI companies and hundreds of marketers this Thursday to walk through AI workflows built for you.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Unbounce

MAY 24, 2021

This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. By paying for these search terms, these companies have purchased the right to show up at the top of the more than 1B results (yes, BILLION) for this query. Paid social ads. Newsletter sponsorships.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Sprout Social

SEPTEMBER 7, 2021

To support President Biden’s COVID-19 vaccine initiative, Anheuser-Busch launched its “ Let’s Grab a Beer, America ” campaign offering free beer to anyone who gets vaccinated. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events.

Social Media 132

Social Media Campaigns Media Best Practices 132

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Invest in your email newsletter. Find internal supporters to help promote the content.

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 158

Social Media Media Paid Content Work Management 158

Content Marketing Institute

OCTOBER 17, 2018

Review your sales analytics to identify which content is more likely to lead to a sale. HANDPICKED RELATED CONTENT: How to Use Your Analytics for Smarter Content Decisions. Your company one-ups that offer by including a free checklist along with a free e-book to entice new subscribers. Click To Tweet. Update email campaigns.

Conversion Rate 102

Conversion Rate Top of Funnel Conversion Click Rate 102

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. If utm_medium is missing, Google Analytics will ignore utm-source.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Sharpspring

MARCH 24, 2020

For a lot of these services to work well, though, companies need a minimum amount of site traffic to target effectively. The problem most companies face with blogging is not having SEO in mind when deciding what content to create and then not marketing the blog to existing fans, followers and customers. Paid Social Media.

Paid Content 73

Paid Content Traffic Marketing Websites Paid Search Agency 73

Outgrow

JANUARY 25, 2023

a professional services company providing marketing and sales strategy, tactical execution, analytics, and technology guidance for a diverse group of clients. Do you have examples of companies that are doing it the right way already that you think are inspiring? But there are plenty of companies doing it the right way.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Sharpspring

MARCH 24, 2020

For a lot of these services to work well, though, companies need a minimum amount of site traffic to target effectively. The problem most companies face with blogging is not having SEO in mind when deciding what content to create and then not marketing the blog to existing fans, followers and customers. Paid Social Media.

Paid Content 52

Paid Content Traffic Marketing Websites Paid Search Agency 52

Sharpspring

MARCH 24, 2020

For a lot of these services to work well, though, companies need a minimum amount of site traffic to target effectively. The problem most companies face with blogging is not having SEO in mind when deciding what content to create and then not marketing the blog to existing fans, followers and customers. Paid Social Media.

Paid Content 53

Paid Content Traffic Marketing Websites Paid Search Agency 53

nDash

JUNE 23, 2021

Creating high-quality content plays an integral role in any company’s content strategy. Email marketing software, Google Analytics, social media analytics help uncover most of this information. Social Media. That way, you can establish your brand, company, and yourself. Create engaging subject lines.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Contently

DECEMBER 29, 2022

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy.

Top of Funnel 218

Top of Funnel Enterprise Management Paid Social Agency Work Management 218