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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

What is Cross-Media Marketing? And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. The post Why Cross-Media Marketing is a Good Fit for Your Goals appeared first on ER Marketing.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. Understand the Customer Journey. Provide Better Customer Service.

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How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers. And surely, it has more to offer.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

The formula is; To Calculate RPR for your store , you’ll need to access two customer data points from Shopify Analytics. Go to the Analytics section on the dashboard. Before building a program or a system, research and figure out what your customers are really into— social media is your biggest ally. Click on Reports.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

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How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Vision Edge Marketing

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Alignment Analytics Marketing Accountability Marketing Effectiveness Marketing Measurement marketing metrics marketing ROI measuring marketing' Recently we’ve been asked about measuring brand equity.