Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. We have also found asking appropriate questions and product usage details help identify these folks.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

MLT Creative

APRIL 29, 2011

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. Now accepting applications for the next conference, themed “Tinker, Noodle, Obsess.”

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Online Marketing Institute

OCTOBER 31, 2010

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Bernie Madoff. Real estate. The flash crash.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Contextual engagement.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Particularly at the executive level.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

KoMarketing Associates

JANUARY 30, 2013

SEO & PPC teams should evaluate analytics & campaign performance to drive down costs and identify new keywords/phrases. Analytics & WMT. Analytics and Webmaster Tools (WMT) give you an inside look at how your site is performing. Check out some cool ideas over at the WOM blog. Super Bowl. You’re finally here!

SEO 120

SEO Elasticity WOM PR 120

Moz

MARCH 14, 2021

The GMB dashboard also hosts the analytical features called GMB Insights. Flip the online scenario where Google controls so much local business fate into a one-on-one environment in which you have full control over creating customer experiences exceptional enough to win repeat business and WOM recommendations, outside the GMB loop.

Google 66

Google Digital Asset Management Lead Ranking Paid Search Agency 66

Hubspot

JUNE 19, 2014

GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more here. YoY: Year-over-Year.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Onalytica B2B

APRIL 27, 2017

Earned Media/WOM trumps all. While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive. With this trend, marketers must adjust their marketing efforts. PAY PER CLICK: THE PROS.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Think of marketing automation as the platform with associated tools and analytics to develop a lead nurturing strategy.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Marketing Institute

JANUARY 1, 2018

I published 4 Google Analytics Reports Every Marketer Should Use and Where Should You Spend Time on Your Website: 5 Data-Driven Opportunities. Right after WOM, original #research has most influence on a purchasing decision-maker. Hat tip to Andy Crestodina and Kyle Akerman whose ideas and help were instrumental in my thinking.

Planning 0

Planning Content Marketing WOM Marketing Analytics Tools 0