Analytics CPL Media WOM 
Hubspot
JUNE 19, 2014
CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. GA: Google Analytics. WOM: Word-of-Mouth.
Hubspot
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 24) Cost-per-Lead (CPL).
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