Biznology

OCTOBER 26, 2015

CMO’s plan a +12.2% of digital marketing budget goes to social media (CMO Survey). Greater measurability with digital marketing is making the CMO more accountable. 73% of CMO’s say they would increasingly contract directly with media owners and technology companies ( MediaSense ). Only 15.0%

Planning 80

Planning CMO Marketing Budget Advertising Agencies 80

Biznology

OCTOBER 20, 2014

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study ). 78% want social networks to foster collaboration (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Biznology

DECEMBER 11, 2013

So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Here’s where you might be expecting something that looks like this 6-step process: Planning. Measurement. By paying attention to the details other than the content. Production. Distribution.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

MARCH 23, 2015

87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Plan yearly. Reflect quarterly. Is your company good with data?

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Biznology

JUNE 18, 2012

To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

FEBRUARY 2, 2017

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. I caught up with Anthony in Singapore in November, and learned about his ambitious plans. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

APRIL 10, 2014

You spend a lot of time researching, planning, and creating all kinds of content online. And how well are you measuring this spread and its impact near and long-term? From the data you can determine what content needs to be created, who the target audience is, and then plan the focus and overall purpose of the content.

Paid Search Agency 80

Paid Search Agency Optimization Process Work Management 80

Biznology

DECEMBER 24, 2014

Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Biznology

JUNE 4, 2014

Plan for the unexpected. We are going to change your approach to content planning and build flexibility in the editorial schedule. When planning your content calendar, leave room for organic, conversational posts. Ultimately, these are the attributes that will make your brand identifiable and relatable in social.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

Biznology

APRIL 21, 2014

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ).

Social Media 80

Social Media Enterprise Management Media Budget Programs 80