Trending Sources

Fix your Funnel with Predictive Marketing and Sales

Lattice

And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. But what happens if there are multiple issues with a company’s revenue funnel? account prioritization account-based marketing full funnel segmentation

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Instead of seeing marketing tactics in isolation, marketers need an end-to-end view of buyer engagement.  It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. So how do you do it?

Supercharge the Top of Your Funnel with Quality Data and Analytics

CMO Essentials

That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months. That’s the high-level big picture, but digging down into the tactical trenches, how can predictive analytics improve top of funnel activity?  Although, in marketing, data has historically been a thorn in the side.

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Successful ABM Requires a Shift to Down-Funnel Metrics. It’s a total shift in focus to down-funnel metrics. In addition to pipeline, metrics like velocity, win rates, ACV, and LTV are all down-funnel and related to the opportunity stage. Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The Takeaway.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing. Look for.

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

One of the easiest ways to visualize the buyer’s journey is to apply it to a marketing funnel. What’s a Marketing Funnel? The marketing process is basically a funnel of conversions through which you drive your prospects from the top, towards the bottom and the desired outcome – a purchase! Start by attracting prospects to fill the top of the funnel. Capture. Nurture.

Why the sales funnel is alive and well and living on the web

grow - Practical Marketing Solutions

Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Ok, so let’s abandon the funnel since it’s dead. You’d have to pry it out of my dead cold hands to get me to abandon the sales funnel. Long live the marketing and sales funnel!

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

How to Power Your Sales Funnel With Video Content

It's All About Revenue

Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand. The Importance of Buyer Personas. First off, understanding your customer is critical.

Funnel 114

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing. Look for.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers.

Adventures in Flipping Funnels

LeanData

Hence: Turn that traditional sales funnel upside down and concentrate on key accounts. The process of choosing target accounts with the help of predictive analytics company EverString. SAN FRANCISCO — The first indication that # FlipMyFunnel would be an unconventional conference came even before entering the downtown building. They had reason to be upset. FlipMyFunnel Leads Graveyard.

Account-Based & Top-of-the-Funnel Marketing

Captora

Engagio’s CEO Jon Miller collaborated with our CEO Paul Albright last week to highlight the importance of Account-Based and Top-of-the-Funnel Marketing. The post Account-Based & Top-of-the-Funnel Marketing appeared first on Captora Blog. On the right-hand side, we have Engagio. – Paul Albright, CEO Captora. According to Jon it is. “. Where – Reach high!

Widen Top of Funnel Marketing and Generate More MQLs

CMO Essentials

We understand that it starts with a strong top of funnel. Like most, you’re working with limited budget, so what can you do to widen the funnel to capture more leads?  I’d like to share five tips that, in combination, will help establish sustainable marketing-attributed revenue. This narrows the top of funnel and suffocates lead flow. Expand Your Audience Definition. Summary.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing. Look for.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. That’s what makes today’s sales funnel “dark.”. Audience Analysis.

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making

bizible

Datapipe, a cloud management provider with a longer sales cycle, was relying on first-touch attribution to make decisions, but they knew that their single-touch model was undervaluing the nurturing and remarketing tactics used to progress leads through their funnel. We’re in B2B analytics heaven.”. For that reason, they implemented B2B marketing attribution.

Slow Death of the Funnel: Why Buyer Choice Matters to Revenue

Tony Zambito

While we have seen modifications, the idea of the traditional funnel is still at the core of many B2B organizations today.  It matters little whether you keep it vertical or flip it sideways and make it horizontal – it is still suggesting a funnel that winnows down opportunities down to a “buy” decision. These behaviors cannot be represented in the view of a funnel

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Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Are you prepared to maintain never-ending conversion funnels so as to properly take into account the long-term impact of social reach and cultural associations? BLACK HOLE. What was it about?

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Marketing and Sales clarified their lead definition and what it looked like at each stage of the marketing/sales funnel. Which ones were accepted by Sales. Which ones resulted in revenue.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Marketing Automation.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Funnel. All Interactions.

ABM Analytics: What Should You Focus On?

bizible

When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals. I’ll be pretty straightforward with this: revenue should be the primary goal for all marketing. That is the goal. Are people reacting positively?

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

good way to learn where your clients are coming from is to talk with whoever manages your website analytics, she notes. They’re going to have the analytics on every webpage to tell you how people are getting there,” she explains. Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

Tuning Your Investment in the Digital Marketing Funnel

Biznology

Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With With limited budgets, in what phase of the funnel do you concentrate your resources?

How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]

Hubspot

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Analytics Daily Blogging and landing pages. Direct and referral sources. Social media.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.

Ebook Analytics and What We Didn't Expect to Find Out

bizible

We never would have discovered these analytics otherwise. Comparing top-of-funnel metrics to bottom-of-funnel results is the best way to challenge assumptions with cold, hard data. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion.

How Context Strengthens Your Entire Marketing Funnel

Hubspot

When you think about your marketing funnel, how do you think about the work you do to optimize it? Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel -- minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. The Early Days of Online Marketing.

Integrating mobile video branding into the auto purchase funnel

Biznology

We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. The What to Buy Moment (Top Funnel). Moment (Top Funnel). Let’s continue with  the lower funnel moments most of today’s targeted CTA’s are created for and where dealer branding is still largely absent. Moment (Mid Funnel).

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Balance: How many prospects are in each stage of the sales funnel?