ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. But once CEOs mandate this shift, work needs to be done to turn the vision into reality. This is where CMOs can make a noticeable impact.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Source: Forrester , 2021). Customers who received helpful information in the buying process were 2.8 What kind of year will 2022 be? Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Ambal's Amusings

NOVEMBER 12, 2010

Share one example of ROI tool/strategy that has worked either for you or your client." This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SnapApp

SEPTEMBER 24, 2015

What’s the business goal you’re working toward? Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map. She recommends starting with the “5 W’s” for the buying process – who, why, when, what, and where. Dig into your analytics and identify any weak spots.

Planning 54

Planning B2B Marketing Buyer Personas Business 54

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vision Edge Marketing

JANUARY 23, 2024

Lack of a Strong and Clearly Communicated Customer-Centric Strategy One of the first obstacles we often encounter in our work with business leaders is the absence of a strong clearly communicated strategy. The white paper covers seven signals that you may be off your A-Game and recommends 5 steps to get it back.

Forrester 230

Forrester Barriers Fulfillment Analytics 230

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tune and refine the buying process. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. So why is Email Segmentation important anyway? .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. After college, I worked in customer relations for a large electronics' company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sword and the Script | B2B

DECEMBER 28, 2022

It takes one less piece of friction out of your sales process.”. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. He wrote, “So 9.5 Start there at first.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Full Circle Insights

SEPTEMBER 23, 2022

The Forrester B2B Revenue Waterfall provides an excellent framework for ABM. Then marketers can monitor account activation, tracking when the account shows intent and engagement and working with the sales team to prioritize buying groups for qualification. The Marketing and Sales Alignment Playbook White Papers.

Account Based Marketing 59

Account Based Marketing ABM Full Circle Insights Top of Funnel 59

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Get the AI white paper: “How to Win the Love of Your CEO”. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. It’s not a pretty picture.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Delivra

NOVEMBER 14, 2018

You may feel most of the process is beyond your control. Using the analytics provided by your previous email engagements, determine the best avenues for connecting with your audiences at different phases. However, you may discover nuances through automation analytics that are particular to your brand and the industries you’re serving.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Delivra

NOVEMBER 14, 2018

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. That places marketing automation just behind analytics tools, email marketing-specific technology, and CMS as the top MarTech tools used by B2B marketers. Improving the customer experience.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Strategy Analytics ). 39% of smartphone consumers are more inclined to browse or shop a brand’s mobile app because the purchase process is easier or faster. Forrester ). Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Engagio

OCTOBER 1, 2019

The buying process is increasingly non-linear , making the traditional handoff between Sales and Marketing ineffective in serving today’s highly complex B2B buying journey. Together, these trends are driving a fundamental redefinition of how Marketing and Sales work to create and win new business and drive account growth at scale.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

DECEMBER 4, 2017

Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. Top. . . . Content Strategy Statistics. #19.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

NOVEMBER 3, 2016

But when your programs have a nice-sized investment and when you have a complex sales process, then you better be sure you’re focusing on specific audiences and that you are relevant. Most importantly, the profile explained why their approach worked! Lastly, our client demonstrated that his approach works by using case studies.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Facebook Insights. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

JUNE 27, 2022

In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. White Papers. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. White Papers. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Sprout Social

APRIL 25, 2022

Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. Visual content supports every stage of the buying process. A recent Forrester study found that short-form video plays a major role in the B2B buying process. But that couldn’t be further from the truth.

B2B Marketing 123

B2B Marketing Paid Search Agency Planning B2B 123

Full Circle Insights

SEPTEMBER 20, 2022

Works with all Full Circle marketing analytics products: Campaign Attribution to attribute revenue to specific campaigns, Digital Source Tracker to track the impact of Digital marketing campaigns, Funnel Metrics for tracking person-based funnels, and Matchmaker for connecting Leads to Accounts in your CRM. White Papers.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. This means that B2B businesses now need to create an experience that not only gets the attention of the decision makers in the buying process, but also moves them through the buying journey to sale. Other forms of content are also changing.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. This means that B2B businesses now need to create an experience that not only gets the attention of the decision makers in the buying process, but also moves them through the buying journey to sale. Other forms of content are also changing.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. Gated content includes white papers, eBooks and webinars. Shorter form content, including blog posts, work well as ungated content.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Full Circle Insights

FEBRUARY 28, 2023

Since Full Circle ABM is built natively inside the CRM, marketing and sales teams that use it to measure campaign impact can align around a single source of data truth and work more collaboratively to target accounts – a key ABM advantage. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MARCH 23, 2021

“In an uncertain economy with a massive infusion of digital ad spend, marketers are looking for ways to stretch every budget dollar by optimizing processes on the operations side, making smarter campaign investments and more carefully managing digital marketing performance,” said Full Circle Insights President and CEO Bonnie Crater.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Golden Spiral

NOVEMBER 20, 2020

Anna Grimes brings a career’s worth of public relations and crisis communications work to Golden Spiral. And, uh, so if you're watching, you're, you're probably having to write something to at a minimum, a tweet at the maximum, an ebook or a white paper or something else, or who knows. Anna Grimes. Uh, uh, thanks for joining us.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62